Principal Product Marketing, Amazon Q

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally.

Millions of customers including the fastest-growing startups, largest enterprises, and leading government agencies are using AWS to lower costs, become more agile, and innovate faster.

Product Marketing is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for AWS and its services.

We tell AWS’s most important and interesting stories to educate customers about what is possible when you build on AWS.

As Principal Product Marketing Manager for Amazon Q, you will have the opportunity to define and drive the marketing and go-to-market strategy for Amazon Q and future, cutting-edge, next-generation generative AI technologies that are aimed at making office employees of all kinds more productive and innovative.

You will be building the right marketing programs to drive awareness, customer engagement, service adoption, and retention, and you will create compelling content to help customers understand the use cases and value propositions.

You will partner across marketing functions and across product marketing teams for each Amazon Q product (e.g., Amazon Q Developer, Amazon Q Business) to shape the overall marketing strategy and roadmap of moments and launches.

You will get to work on this strategic and rapidly growing business and have a big impact every day.

Desired candidates have demonstrated work experience in product marketing, owning B2B growth strategies and familiarity with generative AI concepts.

This role can sit in Seattle, WA, Boston, MA, Arlington, VA, or SFO / Bay Area / San Jose, CA. Relocation assistance offered from within the US only to these locations only.

Key job responsibilities

• Drive customer facing and sales facing messaging and positioning
• Lead communications with senior executive stakeholders, including driving marketing vision and reporting on progress and milestones
• Work at both the strategic and tactical level. Define, own and execute service launch plan and content plan; execute top down and bottom-up (product-led) developer growth strategies
• Craft and execute campaigns and leverage organic channels to reach our customers and help grow their understanding and usage of Amazon Q
• Test and refine new marketing approaches and channels to reach and engage key audiences
• Develop detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation strategy, adoption campaigns, marketing distribution channels, and campaign schedule
• Define business metrics, measurement plan, and testing plan for related campaigns
• Work effectively across AWS with groups such as engineering, digital marketing, partnerships, business development, and sales field to achieve our joint business goals

A day in the life

The product marketing team works on creating compelling positioning and marketing content to support product launches and campaigns that will help customers be more productive building on the cloud with tools and services powered by generative AI.

We all have a bias for action for developing awesome marketing assets (e.g., website, videos, success stories, blogs, presentations, print collateral, sales enablement tools, etc.

We look for ways to measure the impact of our work on service adoptions. We transition from working on strategic plans or creative ideation to detailed execution, multiple times per day.

We all work together and pick each other up when workloads shift. This helps us manage time and juggle multiple priorities to execute high quality deliverables.

We enjoy supporting a fast-paced and highly cross-functional organization.

About the team

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector.

The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success.

AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

Diverse Experiences

Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply.

If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Work / Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture.

When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Inclusive Team Culture

Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences.

Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

BASIC QUALIFICATIONS

• 10+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• 10+ years B2B marketing and product marketing experience
• Familiarity with generative AI

PREFERRED QUALIFICATIONS

• Master's degree
• Experience building and maintaining brands
• Familiarity with cloud and software development technologies and concepts
• Ability to thrive in faced paced and ambiguous environment
30+ days ago