DescriptionMorgan Stanley Investment Management (MSIM) is one of the largest global asset management organizations of any full-service securities firm, with more than 40 years of history, a presence in 24 countries, and a total of $1.
5 trillion in assets under management as of March 31, 2024. MSIM strives to provide outstanding long-term investment performance, service and a comprehensive suite of investment management solutions to a diverse client base, which includes governments, institutions, corporations and individuals worldwide.
Basic Purpose : Lead customer relationship email marketing execution for all Morgan Stanley Investment Management ( MSIM ) global brands and lines of business.Primary Responsibilities : ·
Oversee complex funnel email campaigns to drive sales and support retention. Lead CRM segmentation, client journeys, and dynamic messaging based off customer lifecycle using our product recommendation engine. ·
Integrate email behavioral signalization to optimize customer engagement with product content for CRM trends and create messaging optimization. ·
Deep experience with building out Salesforce Marketing Cloud flows / campaigns / journeys with critical digital marketing technical skills required including targeting queries, workflow logic and content personalization rules using Salesforce Marketing Cloud.·
Expertise in migration of data from CRM platforms into Salesforce Marketing Cloud.·
Responsible for strategy, execution and analysis of data driven sales and marketing email programs for retail, institutional and international business units.·
Understand financial advisor needs and click behaviors through data collection, segmentation, profiling, and engagement. Identify opportunities to automate recurring campaigns and streamline campaign operations.·
Set up and support enhancements to marketing campaign automation platform, including integrations, functionality roll outs, and optimizations to improve efficiency and effectiveness·
Manage and mentor global team of email marketing resources and vendors·
Support development of email content personalization strategy and execution·
Identify and manage strategic projects designed to improve targeting capabilities, content relevance and customer engagement·
Manage staffing, consultants, workflows, critical processes, escalations and priorities.QualificationsJob Requirements : ·
Highly desirable email marketing in asset management. Experience with mutual funds and / or other investment products.·
Minimum of 12 years of related experience, including at least 7 years of experience building, executing and modifying marketing campaigns using a marketing automation platform (e.
g., Salesforce Marketing Cloud, Adobe Campaign, Eloqua)·
Experience managing a global team of resources and vendors·
Proficiency in Salesforce Marketing Cloud·
Experience using and managing email creative tools such as Stensul, Taxi, etc.·
Familiarity with content scripting languages (e.g., javascript, AMPscript)·
Ability to work both independently and within a team environment ·
Outstanding project management and written and oral communications skills·
Demonstrated ability to manage changing requirements on short timelines and enable execution·
Bachelor’s degree required. MBA a plusMorgan Stanley's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our standards of integrity and excellence.
Consequently, our recruiting efforts reflect our desire to attract and retain the best and brightest from all talent pools.
We want to be the first choice for prospective employees.It is the policy of the Firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, transgender, sexual orientation, national origin, citizenship, disability, marital and civil partnership / union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.
Morgan Stanley is an equal opportunity employer committed to diversifying its workforce (M / F / Disability / Vet).Expected base pay rates for the role will be between $175,000 and $300,000 year at the commencement of employment.
However, base pay if hired will be determined on an individualized basis and is only part of the total compensation package, which, depending on the position, may also include commission earnings, incentive compensation, discretionary bonuses, other short and long-term incentive packages, and other Morgan Stanley sponsored benefit programs.Job Field : Sales & Marketing
Director, Marketing; Customer Intelligence REC10021285 New York City, NY
Key projects from the team can include marketing attribution, marketing channel optimization, campaign performance analysis, customer ordering behavior, app/product analytics, app optimization and testing, UX testing, segmentation analysis, cohort analysis, customer surveys, focus groups, and other ...
Director, Marketing (American Crew)
The Director will lead the brand’s marketing strategy and ensure delivery through effective marketing campaigns, innovation strategy and best-in-class execution. Establishes & maintains relationships with Global Marketing partners, community members, and industry influencers. Full responsi...
Director Influencer Marketing- Remote
The Director of Influencer Marketing will be a key stakeholder on the Marketing team, collaborate with cross-functional teams, and build strong relationships with influencers and brand ambassadors who align with Thorne’s mission and values. The Director of Influencer Marketing will develop and...
Product Marketing Director, Enterprise Subscriptions
Dow Jones is seeking an experienced Product Marketing Director to lead the development and execution of compelling enterprise subscription propositions that drive customer acquisition, retention, and revenue growth. Collaborate with sales and customer success teams to ensure marketing messaging and ...
Account Director, Client Services (LAC Sponsorship Marketing) (Latin America & Caribbean)
THE JOB / Account Director, Client Services (LAC Sponsorship Marketing) (Payment Services Client). The ideal candidate is highly organized, has experience activating major sponsorship programs, coupled with a customer-centric mentality possessing the social savvy required to work across multiple mar...
Executive Office, Global Marketing, Head of Post Production, Vice President, New York
Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, helping to codify a business-critical function seen as core to the firm’s future growth. The organization will consist of a number of key COE...
Marketing Director
The Second City New York is looking for a strategic and results-driven Marketing Director to lead and shape the marketing efforts for our New York location. As Marketing Director, you will work closely with our leadership team, creatives, and external partners to promote live shows, training program...
Director, Customer Retention Marketing Operations
Director, Customer Retention Marketing Operations. The Hired Guns are seeking a Director of Customer Retention Marketing Operations for a major, major, MAJOR e-commerce retailer. As this company undergoes a colossal redesign of its e-tail experience, the Director of CRM Operations will work closely ...
Influencer Affiliate Marketing Director - Contractor
We are seeking a highly motivated and experienced Influencer Affiliate Marketing Director for up to a 6 month long contract to develop and lead the launch of our influencer affiliate marketplace. Collaboration: Work closely with internal teams, including tour marketing, legal, and product management...
Director, Marketing, CLEAR Travel Products
The Director, Marketing (Travel Products) will lead our CLEAR marketing strategy for all CLEAR-owned travel products (CLEAR Plus, CLEAR Mobile, CLEAR Reserve). Establish and drive CLEAR’s marketing strategy across multiple channels for CLEAR-owned travel products, and serve as our primary marketing ...