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Senior Manager of Yield Strategy

VirtualVocations
Durham, North Carolina, United States
Full-time

A company is looking for a Senior Manager of Yield Strategy to lead initiatives that drive revenue growth across programmatic ad formats.

Key Responsibilities : Maximize ad revenue by optimizing fill rates, CPMs, and inventory allocation across various ad formatsCollaborate with cross-functional teams to align yield strategies with company objectives and provide insights for sales and product developmentAnalyze performance data and enhance business intelligence dashboards to drive actionable insights for yield optimizationRequired Qualifications : 7+ years of experience in programmatic strategy, yield management, or revenue operationsProficiency in data analysis tools such as Excel, SQL, Looker, and TableauExtensive experience with programmatic platforms, including DSPs and SSPsExperience managing relationships with third-party vendors and troubleshooting technical issuesDemonstrated ability to lead cross-functional initiatives and collaborate with various teams

3 days ago
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