Senior Manager, Growth Marketing

All candidates should make sure to read the following job description and information carefully before applying.

Senior Manager, Growth Marketing & Campaigns

Unleash Your Potential

A career with Informatica gives you all the opportunities and benefits that can only come from working for the trusted industry leader.

By joining our team, you'll be able to solve real-life problems, make a difference, have a global impact, and join a supportive group of globally diverse teammates.

We encourage you to be yourself, grow with us and unleash your potential.

Description

Informatica is currently looking for a Senior Manager, Growth Marketing & Campaigns where you will be responsible for the development, launch, and management of highly targeted, multi-touch campaigns that generate pipeline.

Your campaigns will involve a variety of channels and you will be accountable for meeting the performance metrics of the campaign (ROI, quality, quantity, funnel).

Successful candidates are well versed in full-funnel campaign management and a wide variety of online and offline tactics, understand the motivations of technical buyers, and have a successful track record of meeting MQL generation / conversion and pipeline goals as well as how to address the full lifecycle.

Day-to-day Duties

• Develop the overall strategy for the campaign that aligns to Informatica's business objectives and work to develop unique messaging and content that will resonate with your audience.
• Create customer lifecycle journeys to accelerate the purchase process by understanding & connecting marketing functions internally to benefit the customer / prospect externally.
• Lead growth initiatives that drive acquisition, expansion, retention, pipeline acceleration and referrals by partnering closely with product teams, sales, and other marketing functions to define and
• Orchestrate the campaign across all areas of marketing to bring it to life in market including email, direct mail, paid media / digital and events.
• Responsible for meeting the overall performance metrics for your campaigns and be responsible for delivering it on time and on budget
• Drive repeatable, scalable high performing tactics including Sales Prospecting days
• Understand our target audience and personas, design experiments, and drive activation of campaigns.
• Help create and orchestrate campaigns, including managing touch governance, ensuring that each account is included in the right nurture program or campaign, using the best intent data available.
• Work with Marketing Operations to analyze all aspects of Informatica's conversion funnel, identify areas for improvement, and implement strategies to capitalize on these opportunities.
• Ensure that we have the right activity mix to drive growth, including awareness, contact acquisition, and demand generation.
• Conduct ongoing competitive research to help inform strategies. Keep current with latest trends and best practices.

What We'd Like to See

• Experience building the strategy for the entire campaign lifecycle campaign for key journeys across new logo acquisition, cross-sell / up-sell and retention.
• Understanding of lifecycle marketing best practices, and how to engage prospects and customers at multiple points through the customer journey with a keen test-and-learn mindset.
• Understanding and experience building high performing campaigns with the ability to templatize pieces and processes to increase speed to market and scale.
• Digital marketing expertise, with demonstrated success creating and executing multichannel programs at scale.
• Tactical success across all existing routes to market as well as a few new ones.
• Willingness to own net new logo and overall pipeline targets.
• Talent for managing to multiple goals at once, including net new customer logo acquisition, overall marketing sourced pipeline, expansion into existing accounts and retention.
• Ability to operate and excel at strategic as well as tactical levels. Willingness to roll up sleeves to get the job done.
• Analytical and quantitative skills to interpret data and translate it into actionable changes.
• Results-oriented and data-driven, with the experience working cross-functionally with creatives, product teams, sales and other marketing functions.
• Bias for action.

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