Manager - Partnership Marketing - Panthers

Position :

Manager - Partnership Marketing

• Panthers

Department :

Corporate Partnerships

Reporting Relationship :

Reports to the Senior Director of Partnership Marketing

Status : Full-Time (Exempt)

Position Summary

The Partnership Marketing Manager manages the day-to-day relationships with select Carolina Panthers partners, including account management, contract fulfillment, and retention efforts, with the goal of successfully providing our partners with best-in-class service and flawless execution.

Primary Responsibilities

Serve as primary contact for all assigned partnership accounts

Responsible for overall day-to-day account management including contract activation and fulfillment, strategic direction, and budget for assigned corporate partners.

Co-create with the customer, and track, key performance indicators (KPI's) for Corporate Partnership relationships

Source and curate data supporting the KPI's for the quarterly business reviews and throughout the partnership (e.g. one-off infographics)

Position and present customer objectives and data in a platform customized to the audience (e.g. exec summary for the C-Suite)

Manage partnership deliverables (i.e. branding, signage, media, print, promotional, entertainment elements, etc.) to ensure quality standards and that partner expectations are met.

Coordinate the implementation of branding and activations during Panthers game days and other events including digital signage, in-game features, and fan engagement activations.

Support and review partner activations, including evaluation and approval of promotional programs, rules, artwork, and in-market supporting media.

Initiate and maintain regular contact with client and / or client's agency, developing strong professional relationships.

Lead quarterly business review meetings with customer stakeholders

Understand and navigate the hierarchy of decision-makers and influencers within Corporate Partner relationships to ensure our value proposition is communicated to all

Develop a deep understanding of your Corporate Partners business (how they make money, go to market strategy, financials, macroeconomic forces, etc.) and how those impact our customer relationship

Brainstorm and collaborate, on a regular basis, incremental ideas on how to deliver KPI's to meet customer expectations and provide upsell solutions

Partner with the Corporate Partnership Sales Team member in support of customer renewals and upsells

Provide best-in-class touch point management in preparation for and the following of corporate hospitality and other customer activation events

Other duties as assigned

Qualifications and Education Requirements

Bachelor's degree in relevant field

At least 5 years of relevant work experience

Must be proficient in MS Word, Excel, PowerPoint, and Outlook

Must be willing to work flexible hours, including some nights, and weekends

Must be willing to travel when necessary

Must pass pre-employment screens

Skills for Success :

Develop and maintain courteous, effective and professional working relationships with employees at all levels of the organization as well as with sponsors and their contacts.

Must be able to follow company policies and procedures.

Must maintain appropriate levels of confidentiality with regard to partner and club matters.

Must be punctual and timely in meeting all requirements of performance, including but not limited to attendance standards and work deadlines and all scheduled meetings.

Proven track record in managing and onboarding long-term, top tier integrated marketing partnerships

Ability to make sound decisions and exercise independent judgement and discretion with integrity and accountability, while working in a fast-paced, high-demand, and sometimes strenuous environment

Creativity to develop strategic and purpose driven solutions

Excellent spelling, grammar, proofreading skills and a strong ability to communicate both orally and written

Must adapt, with minimal or no advance notice, to changes in how business is conducted, and work is accomplished.

Excellent organizational skills and attention to detail

Excellent communication skills, able to work with multiple stakeholders and personalities.

Dynamic interpersonal skills and approachable personality.

Works well under pressure while maintaining a positive attitude

Must be a reliable team player who thrives in a collaborative, fast-paced environment.

Must be able to multi-task while managing time successfully

Physical Requirements

Sitting at desk and computer for long periods of time

Prolonged periods of standing, walking

Must be able to lift 15 pounds at a time

Work Environment

This job operates in a professional office environment (mostly office environment, outside in a stadium facility at times which may include inclement weather conditions).

The job may require travel to off-site partnership events.

The Carolina Panthers are an equal opportunity at-will employer and do not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin.