Manager, Digital Marketing & Media

JOB TITLE : Manager, Digital Marketing & Media

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REPORTS TO : Senior Director, Digital Marketing & Media

Job Purpose

• The Manager, Digital Marketing & Media will be responsible for day-to-day media operations including media plan development, implementation, trafficking, and performance analysis of both online and offline campaigns;
• Social, Display, Online Video, Search, Print, and Out-of-Home advertising. Reporting to the Senior Director of Digital Marketing & Media, this position will play a key role in Christian Dior Couture’s paid media strategy in the Americas;

supporting the Men’s, Baby, and Maison categories across both retail and e-commerce within the US, Canada, Mexico, and Brazil.

Seated within the Communications Department, the Media Team works cross-functionally with e-Commerce, Merchandising, Public Relations, Digital Communications, CRM, VM, and Finance to align and present the brand image of Christian Dior Couture through effective and impactful 360-paid media strategies.

Job responsibilities

• Brief, plan, complete, and report on brand marketing and media campaigns in collaboration with media agencies in the US, Canada, Mexico, and Brazil
• Lead category budget, campaign calendar, and flowchart
• Liaise with Paris headquarters teams for global guidelines, media plan alignment, and campaign asset orchestration
• Lead campaign trafficking processes to ensure on-time delivery of all print, outdoor and digital advertising assets to agencies and media partners
• Monitor key critical metrics for ongoing digital campaign performance and optimization across Social, Display, and Search
• Lead campaign wrap reports and consolidation of takeaways across in-platform reporting, GA4 and agency-supplied data
• Develop presentations for internal and external meetings on campaign planning, performance, budgets, etc.
• Communicate with media partners, social platforms, and LVMH Media team to maintain relationships and stay up to date with emerging trends / opportunities in both the media and luxury industry for strategic decision making

Profile

• Excellent verbal and written communication
• Ability to work independently and collaboratively with internal and external partners
• Organization, strong communication, diligence, and delegation skills
• Prior budget management and invoice processing tool experience (Coupa, MediaYours)
• Ability to function in a fast-paced environment and react to changes of business demands
• Understanding of the media landscape and strategic differences between key social platforms
• Experience in full-funnel digital media trafficking, deployment, optimization, and analytics (across awareness, traffic and conversion objectives)
• Analytical approach with ability to synthesize large sets of campaign data and draw actionable insights
• Proficient in standard industry reporting tools and ad-serving technologies (Facebook Business Manager, Google Analytics, etc.)

Additional information

• Requirements
• Bachelor’s Degree Required
• At least 5 years experience in paid media, preferably at an agency or luxury brand
• Excellent organizational skills with the ability to lead multiple projects simultaneously
• Pro-active with strong attention to detail
• Highly motivated, hardworking, and eager to learn
• Strong proficiency in Microsoft Office Suite; Excel and PowerPoint required
• Fluent in English

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