Product Marketing Manager

A company is looking for a Product Marketing Manager to shape market narrative and go-to-market strategy.

Key Responsibilities

Define and refine product messaging to differentiate the company in the marketplace

Lead go-to-market strategy for new offerings and enhancements

Design impactful sales tools to improve win rates and shorten sales cycles

Required Qualifications

Proven success in product marketing and sales enablement in healthcare or employee benefits

Track record of creating sales tools that drive measurable pipeline growth and revenue impact

6+ years of marketing experience with at least 4 years in B2B marketing

Experience in project management and prioritization across multiple initiatives

Analytical mindset with comfort in measuring, testing, and optimizing