The Integrated Marketing Communications (IMC) Manager is responsible for developing strategic creative and content for one of America’s most-loved, iconic brands.
The IMC Manager works cross-functionally within the Dunkin’ Marketing Team and the Integrated Agency Team to deliver engaging integrated campaigns with the purpose of driving brand fandom and continued popularity in culture.
The ideal candidate thrives in a fast-paced environment juggling multiple projects with excitement and a detail-oriented mindset.
RESPONSIBILITIES
Deliver best-in-class, strategic creative and integrated campaigns. Manage creative development from brief through to final execution, including campaign development, concept selection, creative refinement, production and final delivery.
Responsible for linear / digital video, audio, outdoor, paid social, and digital channels.
Day-to-day interaction with and project management of creative and media agency partners.
Work cross-functionally between IMC teams (e.g., retail, social), additional marketing teams (e.g., media, brand) and other internal stakeholders to deliver integrated creative for strategic marketing platforms.
Provide brand stewardship for the organization : promote consistent execution of brand personality, creative tonality and brand guidelines internally, among the agency ecosystem, and within partnership / sponsorships assets.
Collaborate with media teams to recommend creative rotations, oversee preparation of creative asset grids and trafficking plans, and facilitate campaign and asset performance reviews.
Responsible for management of project budgets, financial operations (e.g. opening POs) and vendor operations. This may include review of contracts and estimates.
EDUCATION AND EXPERIENCE QUALIFICATIONS
4 Year Degree Preferred
6+ years of Integrated Marketing Communications Experience or related experience.
REQUIRED KNOWLEDGE, SKILLS or ABILITIES
Requires hands-on experience in development and production of advertising. Candidate must be skilled at creative evaluation, refinement, and production.
Candidate must also have experience working in partnership with media teams or agencies. Requires relevant client-side or agency experience in high-volume, high-pace retail industries, QSR a plus.
Agency experience is highly preferred.
Strong creative and strategic sensibility. Ability to evaluate creative against brand positioning, key strategic objectives, and industry trends.
Comfort and ability to thrive in a fast-paced environment managing multiple workstreams at once.
Strong project management skills : experience guiding teams and individuals towards with clear timelines and direction. Organized and detail-oriented.
Agency leadership : proven track record managing agencies’ creative development and production as well as their media teams / partners or plans.
Agency experience preferred.
Strong collaboration skills, demonstrated success in cross-functional organizations. Comfortable presenting and championing ideas and creative concepts at various levels in the organization.
Experience with commercial production : video, audio, OOH, social, digital. General understanding of commercial production industry, production cost models (incl AICP estimates), agency and production company process / roles.
Media and Analytics Experience : candidate has a baseline understanding media plans, strategies and KPIs. Must be comfortable working directly with media teams (strategists, planners / buyers).
Communications planning : candidate will understand role of channel, messaging strengths / limitations in a modern media mix
Understanding of the basic elements of SAG talent holding / residuals and commercial trafficking process.
From chefs who create exciting new flavors to crew members who know exactly how you want your drink we strive to keep our guests at their best here at Dunkin’.
That’s what America runs on. Come run with us!
Imagine a place where all day long people talk about ice cream, eat ice cream, and even dream ice cream. That’s us. That’s Baskin-Robbins.
Now, image a place where you can work with ice cream. Even Sweeter.
Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC Drive-In restaurants worldwide.
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table.
We know that food is much more than a staple it’s an experience. At Inspire, that’s our purpose : to ignite and nourish flavorful experiences.
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