Lifecycle Campaign ManagerVirtualVocations • Winston Salem, North Carolina, United States
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Lifecycle Campaign Manager
VirtualVocations • Winston Salem, North Carolina, United States
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A company is looking for a Lifecycle Campaign Manager to drive lifecycle programs focused on engagement and monetization.
Key Responsibilities
Design and execute scalable, data-driven lifecycle marketing strategies to drive conversions and upgrades
Collaborate with data science to define high-value cohorts and behavioral triggers for marketing strategies
Lead cross-channel campaign execution across various platforms to deliver targeted offers and lifecycle nudges
Required Qualifications
5+ years of experience in lifecycle marketing, monetization, or growth marketing, preferably in SaaS or digital subscription businesses
Experience building data-informed lifecycle programs and understanding of freemium models and product-led growth dynamics
Proficiency in Excel and data visualization tools (e.g., Looker, Tableau, Amplitude)
Experience with CRM platforms (e.g., Braze, Salesforce Marketing Cloud) and experimentation tools
Track record of delivering measurable revenue impact through A / B testing and behavioral targeting
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Campaign Manager • Winston Salem, North Carolina, United States
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