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Media Analyst Job at Gupta Media in Boston
Media Analyst Job at Gupta Media in BostonMediabistro • Boston, MA, United States
Media Analyst Job at Gupta Media in Boston

Media Analyst Job at Gupta Media in Boston

Mediabistro • Boston, MA, United States
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Join to apply for the Media Analyst role at Gupta Media

This range is provided by Gupta Media. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$70,000 - $85,000

Additional compensation types

Annual bonus

Senior People Operations Manager - Gupta Media

Gupta Media was founded 20 years ago on the idea that advertising could create huge leverage in our client's business. Our early work was focused on the entertainment industry, specifically live events and recorded music. We have dramatically grown our work with big brands and sports brands. We have a global client base with a growing local roster across B2B and B2C brands across campaign, content and branding assignments.

Campaign Management

  • Plan, build and optimize campaigns across digital platforms like Facebook Ads, Google Ads, Amazon Ads and Reddit.
  • Reporting – familiar with platforms like Google Analytics and able to create custom data models in Excel / Google.
  • Multi-task across multiple platforms and projects.

Client Communication

  • Communicating with clients via Zoom, phone and email on a daily basis.
  • Analyze campaign performance, share key insights and make recommendations for optimization.

    • Internal

  • Provide insights to help impact and improve team strategy.
  • Stay current on trends in digital marketing, best practices, and emerging products and platforms.
  • Involvement in the training and mentoring of new hires and junior staff.

    • Required Skills and Education

  • Bachelor’s degree or higher – Marketing, Advertising, Business, Economics or related field.
  • 2+ years experience in Digital Marketing.
  • Advanced knowledge of Google Ads, Facebook Ads, Amazon Ads, Connected TV, Criteo, Reddit and other digital marketing platforms.
  • Analytical expertise.
  • Ability to multi-task and prioritize workload across multiple projects.
  • High level of enthusiasm and professionalism.
  • Curiosity – An important trait in every role on every team within our organization.

    • Our Commitment

    At Gupta Media, we work hard every day to be better at all that we do — and that includes fostering a diverse and inclusive community that encourages and respects a broad range of backgrounds, experiences, and ideas.

    Compensation

    At Gupta Media, base salary is one component of our total compensation and benefits package. For this role, the anticipated base salary range is $70,000 - $85,000, depending on relevant experience, skills, and qualifications. This role is eligible to participate in our annual bonus plan, which is based on the company's performance.

    Benefits

    We offer a competitive benefits package including health, dental, vision, and pet insurance; Flexible and Dependent Care Savings Accounts; a 401(k) with up to 5% Safe Harbor contributions; paid time off; paid family leave; commuting and wellness stipends; and opportunities for professional development and career growth.

    Candidate Requirements

    Candidates must be authorized to work in the US for at least 3 years.

    Employment type

    Full-time

    Job function

    Marketing, Advertising, and Consulting

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    Media Media • Boston, MA, United States