Salesforce Marketing Cloud (SFMC) Senior Lead - Email Channel

About this role :

Wells Fargo is seeking a Salesforce Marketing Cloud (SFMC) Senior Lead (Senior Lead Marketing Consultant) on the Marketing Operations Team as part of Enterprise Marketing Services.

Learn more about the career areas and lines of business at wellsfargojobs.com.

This role will be within our Marketing Operations team specifically aligned to email channel. As a Senior Lead you will be aligned to a line of business with the responsibility of being engaging in strategy and planning sessions with partnering teams to collaborate on approaches best suited for email campaign execution.

A firm understanding of Salesforce Marketing Cloud (SFMC) will be necessary to consult, collaborate, and solution effectively to ensure campaign channel success.

Through this partnership, you will manage campaigns throughout the life cycle, across multiple teams, from development to launch.

An ability to deliver against SLA's and timelines in a complex, fast moving, and highly matrix organization will be critical.

As a Senior Lead, you also serve as a project manager focused on projects to optimize email channel and improve its use of SFMC.

Additionally, you will have an opportunity to mentor other members of the email channel to help elevate execution.

In this role, you will :

• Act as an advisor to senior leadership to develop or influence successful delivery of innovative campaigns, programs and initiatives that drive business outcomes for multiple products, business lines or more significant programs and seamless customer engagement across digital channels within marketing
• Lead the strategy and resolution of highly complex and unique challenges which require in depth evaluation across marketing, delivering solutions that are long term, large scale and require partnership with cross functional groups to create digital experiences for more advanced initiatives that enable seamless customer engagement across digital channels
• Provide vision, direction, and expertise to more experienced leadership on implementing significant business solutions that are large scale, highly complex initiatives across organizational boundaries requiring new strategies and thinking
• Engage with partners, cross functional groups, business partners and lead vendor relationships
• Serve as subject matter expert in email marketing

Required Qualifications :

7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following : work experience, training, military experience, education

Desired Qualifications :

• Email Marketing Campaign channel execution experience, preferably within the financial services or banking industry
• 5+ years of Salesforce Marketing Cloud (SFMC) experience
• Advanced knowledge of SQL and queries, Email Studio, Automation Studio, Journey Builder and analytics to produce desired outcomes in SFMC
• Must be able to translate business requirements into solutions that demonstrate Salesforce platform & facilitate business outcomes
• Ability to guide / lead / train email marketing consultants on SFMC capabilities and paths to solutions
• Ability to apply email marketing insights and subject matter expertise to partner with campaign managers to implement effective campaign execution
• Experience managing multiple projects simultaneously with an ability to drive SLAs, timeframes, and deliverables
• Ability to understand stakeholder perspective and demonstrate responsiveness to their needs
• Proven experience leading strategic partnerships and cross functionality teams, consulting with stakeholders on email marketing programs and strategic projects
• Demonstrated ability to lead and / or represent organization on cross-team initiatives to meet goals and timelines

Job Expectations :

• Willingness to work on-site at stated location on the job opening.
• This role offers a hybrid work schedule.
• Ability to travel up to 10% of the time.
• This position is not eligible for Visa sponsorship.

Posting locations :

550 S Tryon St, Charlotte, NC

333 Market St, San Francisco, CA

2800 S Price Rd, Chandler, AZ

800 S Jordan Creek Pkwy, West Des Moines, IA

600 S 4th St, Minneapolis, MN

2200 Concord Pike, Wilmington, DE

Salary will vary based on work location.

Actual salary is determined by location, experience, and qualifications of the job.

Required location(s) listed above. Relocation assistance is not available for this position.

Pay Range

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location.

The range listed is just one component of the compensation package offered to candidates.

$111,100.00 - $237,100.00

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

Posting End Date : 2 Dec 2024

2 Dec 2024

Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company.

They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions.

There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US : All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements :

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.