VP Sales - Retail, Waters

Overview

The Vice President Sales, Retail role is responsible for leading and driving sales strategies to expand Evian's presence, market share and brand equity in the Retail channel for Water. This role requires a dynamic and strategic leader with a deep understanding of the National Retail Sales channel and customers and a strong understanding of direct to store distribution (DSD). Working closely with our distribution partners, KDP and Pepsi, this role will lead a direct team of 4. The role will have responsibilities for internal business planning, annual customer growth plans, and day-to-day liaison with KDP customer teams and regions to ensure strong adherence to execution standards. A key strength required for this individual is relationship management and the ability to deliver results through influence and support. This role will report into the SVP, Waters.

Note : Short intro and about the job includes context on scope and leadership expectations.

Responsibilities

• Annual Planning : Develop the internal annual plan for KDP, Pepsi and provide support to the Danone Natural Team.
• Channel Strategic Development : Develop and implement effective sales strategies to achieve targets and expand Evian's market share in the Mulo-C+ channel, aligning with overall company objectives.
• Team Leadership : Lead and manage a team of 4 directs, providing guidance, support, and performance management to foster a culture of accountability and results.
• Cross-Functional Collaboration : Partner with marketing, category commercial, finance, Supply chain and other departments to ensure seamless execution of sales strategies that drive business results.
• Market Analysis : Maintain a deep understanding of market landscapes, trends, competitor activities, and customer needs to identify new business opportunities and areas for growth.
• Forecasting : Take full ownership of channel-specific sales forecasting and demand management for all retail customers.
• Annual Joint Business Planning (JBP) process for national accounts, collaborating closely with the account teams at KDP and Pepsi and the internal Natural Channel.
• Execution of the AMPS strategy (assortment, merchandising, pricing, and shelving) across all accounts. Enable this through the development of appropriate selling stories and tools.
• Performance Management : Analyze the performance of the water segment and Danone Waters brands in various national accounts and recommend corrective actions.
• Long Term Planning : Develop long-term planning horizon forecasting to support precise package-level demand planning.
• Quarterly Business Reviews : Lead quarterly business reviews with senior leadership internally and with KDP and Pepsi.
• Conduct monthly routines (MOR calls) with KDP execution teams and cascade calls with internal field teams to ensure effective communication and priority setting.

Compensation and Benefits

The base compensation range for this position is $230,000 - $280,000 per year commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment.

Qualifications

About Us

Danone North America is proud to be an Equal Opportunity employer. It is our policy to give equal employment opportunities to all qualified persons without regard to legally protected characteristics, or any other consideration made unlawful by applicable federal, state / provincial and / or local law. For our EEO policy statement and your EEO rights under law click here.

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