Trade Marketing Manager

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Who we are

You enjoy creating and innovating. You never stop striving for better. You take responsibility and you get results. You love being part of a team.

Above all, you want your work to matter : Welcome to our world! At Sonova we create sense by bringing sound to life. Our innovative hearing solutions help millions of people enjoy life's unforgettable moments.

We offer exceptional career opportunities through market-leading brands from consumer to medical, and a culture where you can quickly belong and perform at your best.

If you want the freedom to explore, opportunities to grow, and make positive change on people lives through your work, this is the place for you.

Join Sonova. Create sense.

Aurora (IL), United States

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Trade Marketing Manager

Who we are

In a life without sound, our work provides meaning. As a leading provider of innovative hearing care solutions, we are not just a company that makes products : we are a team on a mission to help people enjoy the delight of hearing.

To enable a life without limitations, through our core business brands - Advanced Bionics, Audiological Care, Phonak, Sennheiser (under license) and Unitron - we develop, manufacture and distribute solutions that push the limits of technology and redefine the future of our industry.

Aurora, IL

Marketing Manager - Consumer Hearing Business, US OTC

Lead development, execution, and optimization of OTC Hearing Aid acceleration plan. This role will lead a cross-functional, OTC Hearing-focused team in the development and execution of the critical acceleration of the Sonova OTC Hearing Aid business.

Own all aspects of US-consumer facing media and content delivery for CHB business across categories through collaboration with critical global and regional content partners.

Responsibilities :

• Develop, execute, and refine holistic go to market strategy for US OTC Hearing Aid business en route to US acceleration targets including :
• Creative and Media Planning agency management in collaboration with performance marketing manager
• Establishment and reporting of KPI's across marketing, sales, customer service
• Creation of channel-specific marketing plans and trade narratives en route to continued distribution expansion and annual planning meetings.
• Ongoing competitive analysis and monitoring coupled with tangible recommended actions
• Ownership over key OTC hearing aid trade events (e.g. trade shows, press events)
• In conjunction with global digital media partner(s), lead all aspects of regional media planning including annual strategy, content
• This role will be "the face" of OTC Hearing within the US market.
• In conjunction with global digital media partners, own deliver of all consumer-facing content for US Consumer Hearing Business.
• This will be a hybrid role. Expectation is to be in Aurora office at least two days per week.

More about you :

• Bachelors Degree, MBA (or equivalent experience
• 5+ years in consumer marketing / brand management role FMCG, CPG, or Consumer Electronics
• Experience in retail environment; comfort with POS databases and leveraging data (e.g. Circana, Nielsen) to inform decision-making
• Experience building clear go-to-market strategies for new product launch(es)
• Experience in globally matrixed organization, preferably with both global and regional marketing experience
• Experience building, refining, optimizing brand media strategies
• Team orientation
• Strong collaborative nature
• Comfort in fast-changing environment
• Managerial Courage
• Creative Problem Solving
• Analytical Thinking
• Strong results orientation
• Comfort with ambiguity
• Exceedingly high collaboration and relationship building (e.g. global, cross-functional)
• Executive presence and presentation skills

A minimum of 200Mb / sec download and 10Mb / sec upload speed internet connectivity is required to support any remote / hybrid employee functionality at Sonova

Don't meet all the criteria? If you're willing to go allin and learn we'd love to hear from you!

We are looking forward to receiving your application via our online job application platform. For this position only direct applications will be considered.

Sonova does not recruit via app, telegram, carrier pigeon or any other format that does not include speaking with an actual human.

If you are offered a job without speaking with someone please contact

What we offer :

• Medical, dental and vision coverage*
• Health Savings, Health Reimbursement, Flexible Spending / Dependent Care Accounts
• TeleHealth options
• 401k plan with company match*
• Company paid life / ad&d insurance
• Additional supplemental life / ad&d coverage available
• Company paid Short / Long-Term Disability coverage (STD / LTD)
• STD LTD Buy-ups available
• Accident / Hospital Indemnity coverage
• Legal / ID Theft Assistance
• PTO (or sick and vacation time), floating Diversity Day, & paid holidays*
• Paid parental bonding leave
• Employee Assistance Program (24 / 7 mental health support hotline, 5 company paid counseling sessions and more)
• Robust Internal Career Growth opportunities
• Tuition reimbursement
• Hearing aid discount for employees and family
• Internal social recognition platform
• D&I focused : D&I council and employee resource groups
• Plan rules / offerings dependent upon group Company / location .

This role's pay range is between : $128k -138k . This role is also commission eligible / bonus eligible. *(based on location and experience)

How we work :

At Sonova, we prioritize the well-being of our employees and foster an inclusive environment that promotes engagement and collaboration.

Our team-customized hybrid work model empowers teams to balance individual needs with business goals, offering flexibility and individualized time management.

We recognize the importance of life outside of work and strive to create a supportive and motivating workplace where innovation thrives.

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The Sennheiser brand

The Sennheiser brand stands for premium quality in the field of audio products.

At Sonova Consumer Hearing, we develop and offer consumer devices such as headphones, soundbars and speech-enhanced hearables under the brand license of Sennheiser.

The business is headquartered in Wedemark, Germany, and has approximately 650 employees worldwide. To continue to be among the best in the industry, we are always on the lookout for outstanding talent.