Halfdays is an outdoor apparel brand for the modern woman with a mission to make outdoor sports more approachable, inclusive, and fun.
Do you have the skills to fill this role Read the complete details below, and make your application today.
Key Responsibilities :
- Lead content strategy and execution for all social channels (Instagram, TikTok, Pinterest, and more) to align with our marketing and communications calendar.
- Own the Halfdays social accounts including creation of the social calendar, editing, posting, and community management.
- Own the TikTok platform end-to-end by planning, capturing, editing, and posting.
- Work with our Brand Director and VP of Marketing to ensure social accounts and content plans ladder into overarching marketing strategies.
- Work directly with our co-founders to execute brand storytelling through social channels.
- Stay at the forefront of digital marketing trends to ensure content is always relevant and performing with ever-changing platform algorithms.
- Collaborate with marketing and creative teams to plan and develop content strategies that grow our accounts and meet overall marketing objectives.
- Collaborate with the Influencer Manager by identifying key creator partnership and seeding for PR gifting, and providing influencers and ambassadors content briefs for executing timely, on-brand deliverables.
- Optimize content for SEO and utilize analytics tools to track content performance and user engagement.
- Edit and proofread content before publication.
- Manage content calendars and ensure timely delivery of content.
Qualifications
- You’re entrepreneurial, highly organized, and love to work in a very fast-paced environment.
- You’re obsessed with social and content. You have strong personal Instagram + TikTok accounts.
- You’re not afraid to be in front of the camera whether starring in TikTok videos or participating in content shoots.
- You have managed Instagram and TikTok accounts for an apparel or consumer brand.
- You have excellent writing and video editing skills.
- You’re incredibly detail-oriented.
- Knowledge of SEO and content marketing best practices.
- Bonus points if you have managed + successfully grown Instagram and TikTok accounts for a brand.
- You’re creative and love ideating new social media strategies and content.
- Graphic design experience is a plus!
- Experience and knowledge of skiing or hiking is a plus!
Salary Range : $75,000 - $90,000
Benefits
- 401(k)
- WFH flexibility
- Unlimited Paid Time Off
At Halfdays, we know that outdoor enthusiasts come from all different backgrounds, and we are here to support them by having a diverse team.
We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Does this sound like you? Apply here.
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