The Role
As Field Marketing Manager, you will develop and execute integrated marketing plans to meet or exceed the North American revenue and retention goals for our market disrupting data offering.
You will work closely with Sales, Market Strategists, and Product Marketing teams in a dynamic and rapidly growing business.
What You'll Do
- Oversee and drive demand generation and field marketing plans to support revenue objectives of the existing customer base and acquire new customers
- Own strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation campaigns / nurtures, customer retention, and education campaigns, field events, user events, industry events / tradeshows, webinars, digital and PR
- Open to contributing new ideas campaigns and program approaches to break into new and competitive markets
- Write on-message campaign copy (including landing pages, emails, and social posts) that drives high engagement and conversion
- Work closely with sales teams to craft account-level marketing plans for top strategic accounts
- Understand complex buying / selling processes involving multiple decision-makers for pharma / life sciences purchasing
- Manage relevant agencies and 3rd parties in the execution of programs
- Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs
- Track and measure all marketing programs and optimize resources against objectives and budget
Requirements
- 5+ years of experience in demand generation / field marketing within B2B enterprise software or cloud-based solutions
- Ability to turn vision into strategy and a marketing plan
- Experience running demand gen campaigns and customer campaigns
- Integrated marketing program planning, execution, and reporting experience
- Proven ability to build relationships and collaborate with a number of stakeholders including sales, subject matter experts, services, and product marketing
- Self-motivated, innovative, collaborative, creative, and analytical
- Experience managing quarterly and annual program budgets
- Experience in vendor management and negotiating
- Hands-on experience using CRM and marketing automation systems
- Strong project management skills; excellent attention to detail
- Excellent oral and written communication skills, including experience copywriting for email, landing pages, and social media campaigns
- Proven ability to excel in a dynamic environment is extremely important
- Strong team player with a positive attitude
- Bachelor’s degree required
Nice to Have
- Pardot and Salesforce experience preferred
- Experience developing and executing account-based marketing programs
- Experience with customer retention, cross-sell, and upsell campaigns
- Life sciences industry experiences a plus but not essential
Perks & Benefits
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retirement programs
- 1% charitable giving program
Compensation
- Base pay : $75,000 - $135,000
- The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role.
Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions.
This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and / or stock bonus.
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