Director of Residential Marketing

The Director of Marketing is responsible for the creation and implementation of the marketing and advertising strategy for all managed assets.

This position oversees all marketing efforts by coordinating and executing the marketing for each asset from start to finish, including but not limited to a full marketing budget for each asset, online advertising, social media, preferred employer campaigns, public relation efforts, community websites and sales and lead generation.

Ensure you read the information regarding this opportunity thoroughly before making an application.

The Director of Marketing creates an environment of superior external customer service through well-prepared programs for resident retention and public relations, as well as creating an environment of superior internal customer service through general support of Garrett Management colleagues.

At The Garrett Companies , we believe that through the relentless pursuit of excellence we can become the most successful multifamily development company in the country.

We want to be the best, and we're unapologetic about it! We have been named the #1 fastest growing, privately held real estate company in the USA (Inc.

500, 2018). Not only that, but we’re also the best-decorated team in the multifamily industry as a 100% certified Great Place to Work.

With over 35 total awards, 18 national recognitions, and a 6+ year winning streak, we are passionate about the culture we foster and the team we choose to support it.

If you want to grow your career with a nationally recognized and committed leader of excellence, then we encourage you to apply!

Specific Duties & Responsibilities :

• Collaborates with upper management on the objectives for Garrett Management and helps to determine how best to achieve budgeted goals, such as physical and economic occupancy, marketing, expense control and lease up stabilization.
• Expert knowledge of all relevant markets, including but not limited to, direct local and product competition, rent levels, amenity preferences, the general housing market, the job market, and neighborhood demographics.
• Create an exemplary customer experience for all future and existing residents at each community.
• Develop a full-scale Marketing Plan for each asset.
• Interacts with developers to help determine resident needs within certain markets.
• Leads, develops, and coordinates onsite team members to reach their fullest potential.
• Ability to read, analyze, interpret and write required reports, correspondence and policy / procedure manuals.
• Prepare and manage the marketing budget, ensuring effective allocation of resources.
• Track and analyze the performance of marketing campaigns.
• Oversee the maintenance and content of updates of the community’s website.
• Oversee the creation of marketing materials such as brochures, flyers, website content, and social media posts.
• Conduct comprehensive research and deliver strategic recommendations on the most effective advertising platforms to ensure optimal success.
• Be in constant and never-ending improvement and development of yourself.
• Extensive property management experience with new construction and lease-ups.
• Proven self-starter with internal drive to work on initiatives and goals with little prompting.
• Must be consistently detail-oriented.
• Strong organizational skills.
• Dynamic leadership potential without oversized ego.
• Ability to recognize personal shortcomings.
• Excellent written and verbal skills.
• Ability to listen and understand intents and goals.
• Ability to think creatively and innovatively.
• Professional judgment and discretion that comes from experience in working with customer services, internal teams, and vendors.
• Working knowledge or ability to quickly learn accounting software (Entrata); order processing systems; payroll systems;

human resources software; Microsoft office, etc.

Pre-Prerequisites (these are the most important items) :

• Relentless problem-solving skills.
• Will never claim the work of others as their own.
• We are trend setters and standards breakers. Our intent is to consistently surprise our audiences by being excellent.
• Ability to anticipate.
• Understanding the difference between causation and correlation.
• We are all broom pushers. Every member of our team is willing to work and support at all levels.

Initial Training and Orientation :

• Garrett Companies Onboard program.
• Membership of professional organizations and continuing education is supported.

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