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Director of Retention

VirtualVocations
Charlotte, North Carolina, United States
Full-time

A company is looking for a Director of Retention to lead and optimize retention and lifecycle marketing strategies.Key ResponsibilitiesOversee all retention channels, including email, SMS, reviews, and referralsLead and mentor the retention team, driving execution of experiments and data analysisAnalyze customer touchpoints and journeys to optimize messaging and product recommendations for LTV growthRequired Qualifications8+ years of experience in retention / CRM / lifecycle marketing or related rolesA minimum of 4 years in a management roleStrong experience in launching and scaling retention channelsExpertise in using Klaviyo, with experience in Postscript, Okendo, and Revo preferredProven track record in managing diverse marketing teams within the DTC / e-commerce industry

4 days ago
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