Marketing Analytics Specialist (PT)
Position Overview : We are looking for a detail-oriented Marketing Data Analyst to join our team. The ideal candidate will be responsible for analyzing marketing data to derive insights, measure campaign performance, and support data-driven decision-making.
Responsibilities : Collect, analyze, and interpret marketing data to identify trends and insights Develop and maintain marketing dashboards and reports to monitor campaign performance.
Identify key performance indicators (KPIs) and set benchmarks for marketing activities. Collaborate with the marketing team to provide insights and recommendations based on data analysis.
Conduct A / B testing and other experiments to optimize marketing strategies. Analyze customer behavior and market trends to identify growth opportunities.
Present findings and insights to stakeholders through clear and compelling visualizations. Support the use of marketing automation tools (e.
g., 6Sense) Collaborate with the marketing team to uncover actionable insights Create insightful reports and presentations to communicate findings Required Qualifications : Strong analytical skills and proficiency in data analysis tools (e.
g., Excel, SQL) Experience with Salesforce Experience with marketing analytics and data visualization Understanding of marketing automation platforms (e.
g., HubSpot, 6Sense) Ability to translate data into actionable insights Strong attention to detailEqual Opportunity Employer - minorities / females / veterans / individuals with disabilities / sexual orientation / gender identity
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