Product Marketing Specialist- Marketing Audience Lead

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Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.

Product Marketing Specialist- Marketing Audience Lead (Hybrid, 3 days onsite-Tues, Wed, and Thurs.)

6-month contract (potential extension)

Los Angeles, CA 90071

Overview :

• This role will drive the execution of the Multi-Asset marketing plan and will interface with key business partners, primarily across Product and Sales.
• Helps to define the marketing strategy for their area of responsibility with senior business leaders and ensures execution is aligned to marketing and business objectives.

Builds a broad and deep understanding of the business landscape, the audience(s) and client(s) served, the competitive environment and marketing best practices.

Primary responsibilities / essential functions :

• Establishes the business priorities for the audience by working with client segment teams, business groups, and senior leaders.
• Uses data to design and adapt marketing activities in real time to maximize success. Course-corrects marketing activities to achieve audience goals.
• Determines ROI of marketing activities.
• Develops and implements the overall marketing strategy for the target audience to achieve the desired change in audience behavior or attitudes.
• Partners with marketing research, sales, and product teams to develop powerful audience insights that drive the achievement of business objectives.
• Translates business opportunity into marketing actions by developing the marketing brief from which the go-to-market plan will be developed.
• Partners with cross-functional marketing team to develop and deploy marketing programs aligned to the business objectives and strategies by leading an agile team and delivering via agile methodologies and practices.
• Translates business problems into creative direction by developing a focused brief. Evaluates creative via this brief and provides effective and constructive creative feedback during creative development.
• Creates strong stakeholder relationships with leaders in marketing and the client segment team.
• Leads the establishment and the delivery of campaign reporting and overall segment analysis for the target audience.
• Measures audience engagement with marketing efforts.
• Tracks and records changes in attitudes or behaviors over time.

Skills / qualifications :

• Bachelor’s Degree & 7 years of overall experience in marketing, asset management, or wealth management / mutual fund marketing.
• Demonstrates good knowledge of current marketing technology, tools, and digital channels, including social media, search, content marketing.
• Ability to collaborate and develop / maintain working relationships inside and outside the organization to enable effective completion of business objectives.
• Demonstrates effectiveness in leading / facilitating a variety of meetings.
• Demonstrates ability to lead and manage projects across multiple teams or groups.

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