Field Marketing Specialist

Overview

Field Marketing Specialist

The Field Marketing Specialist will join Marathon Health’s field marketing team to develop and coordinate Marathon Health’s on-the-ground marketing and engagement strategy in the western region of the .

About Marathon Health

Marathon Health () is one of the nation’s leading providers of employer-based health services. We serve businesses throughout the United States, providing a different kind of healthcare program that focuses on total population health management and health risk reduction.

Marathon Health promotes a culture of health and wellness in everything we do. It is for this reason we seek to hire individuals who embrace wellness and model healthy behaviors in their own lives.

We are proud to be a drug and tobacco free company. We value the richness diversity brings to our workforce and are committed to being an equal opportunity employer and provider (EOE).

We are proud to be a drug and tobacco free company and the selected candidate must pass a criminal background check and drug test.

Responsibilities

• Lead the strategic marketing efforts to drive engagement for designated book of business
• Champion on-the-ground activities to support health center launch and ongoing engagement efforts in the West region to members and their covered family members
• Create and attend ongoing series of events in key local markets to engage members including in-person, virtual and grassroots events
• Foster relationships with key strategic partners to promote Marathon Health services and drive engagement
• Generate creative opportunities for Marathon Health awareness and visibility in key local markets
• Create content for marketing materials
• Analyze data and prepare monthly reports on client engagement
• Collaborate with internal teams to reach engagement goals
• Lead local grassroots social media efforts to position local health centers, practice staff, events and special promotions

Qualifications

• 2-3 years of experience in marketing
• Local market expertise of West region
• Healthcare marketing experience a plus
• Bachelor’s degree in marketing, business, communication or related field
• Ability to articulate and present plans with confidence to senior level clients and comfortable interacting with members / patients
• Strong execution capability with a focus on driving results
• Highly analytical and strategic consultative teammate who can plan and execute
• Ability to think outside the box and innovate with creative marketing strategies
• Proven track record of managing multiple priorities with cross-functional teams
• Collaborative team player who can build relationships and work productively with cross-functional teammates
• Labor union knowledge a plus
• Must live in Northern California
• Up to 50% travel throughout West region

Created Date

3 / 15 / 2024