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Senior Product Marketing

Senior Product Marketing

VirtualVocationsAsheville, North Carolina, United States
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A company is looking for a Sr Product Marketing professional.

Key Responsibilities

Develop and maintain differentiated positioning for core use cases and deliver updated personas and messaging frameworks

Run go-to-market strategies for new features, including defining launch tiers and managing communication calendars

Conduct user interviews and generate customer case studies to inform product roadmap and competitive content

Required Qualifications

4-7 years of experience in product marketing, preferably in SMB or consumer SaaS

Experience with go-to-market strategies that impact revenue

Ability to manage positioning for both hardware and software products

Strong collaboration skills with an operator mindset focused on outcomes

Self-aware and persistent attitude

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Senior Product Marketing • Asheville, North Carolina, United States

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