Assistant/Associate Professor of Social/Digital Media in Advertising and Public Relations

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Type of Position :

Faculty - Tenure / Tenure Track

Workstudy Position : Job Type :

Job Type : Regular

Regular

Work Shift :

Day Shift (United States of America)

Sponsorship Available :

Institution Name :

University of Arkansas, Fayetteville

Founded in 1871, the University of Arkansas is a land grant institution, classified by the Carnegie Foundation among the nation’s top 2 percent of universities with the highest level of research activity.

The University of Arkansas works to advance Arkansas and build a better world through education, research and outreach by providing transformational opportunities and skills, promoting an inclusive and diverse culture and climate, and nurturing creativity, discovery and the spread of new ideas and innovations.

The University of Arkansas campus is located in Fayetteville, a welcoming community ranked as one of the best places to live in the U.

S. The growing region surrounding Fayetteville is home to numerous Fortune 500 companies and one of the nation’s strongest economies.

Northwest Arkansas is also quickly gaining a national reputation for its focus on the arts and overall quality of life.

As an employer, the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance.

The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary.

Below you will find the details for the position including any supplementary documentation and questions, you should review before applying for the opening.

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Department :

School of Journalism and Strategic Media

Department's Website :

Summary of Job Duties :

The School of Journalism and Strategic Media in the Fulbright College of Arts and Sciences at the University of Arkansas invites applications for a tenure-track assistant or associate professor position in digital and social / digital media in advertising and / or public relations to start in August 2025.

We welcome applicants who have research competencies in a wide range of areas in communication. The ideal candidate should have research productivity and teaching expertise in one or more of the following areas : social / digital media analytics, social media campaign strategies, influencer marketing, online advertising, social media / influencer metrics, E-Commerce, and Artificial Intelligence, along with the individual’s expertise.

The successful candidate must maintain a program of national refereed scholarship, be or demonstrate the potential to be an effective teacher who engages students in the classroom, have professional experience with social / digital media in advertising, public relations, or a relevant field, exhibit a commitment to scholarly environment for all, and engage collegially in national, university and School service.

The successful candidate has a 2 / 2 teaching load. This is a standard, nine-month, tenure-track position at the assistant or associate professor rank.

Regular, reliable, and non-disruptive attendance is an essential job duty, as is the ability to create and maintain collegial, harmonious working relationships with others.

About the Department

The School of Journalism and Strategic Media is fully accredited by the Accrediting Council on Education in Journalism and Mass Communication, offering majors in advertising and public relations and journalism, with concentrations in journalism, broadcast journalism, and multimedia storytelling and production.

Students are trained in writing news, analyzing media, planning campaigns, producing television programs, podcasts, radio, database journalism, and photojournalism publishing.

The School offers special interdisciplinary programs, career mentorship, thriving student media organizations, Registered Student Organizations, award-winning faculty and a Center for Media Ethics and Literacy.

Duties will include :

• 40% Teaching
• 40% Research
• 20% Service

Qualifications :

Minimum Qualifications :

Terminal degree in Advertising, Public Relations, or a related field from an accredited institution of higher education conferred by the start of appointment

Demonstration of and commitment to maintaining a program of national refereed scholarship in advertising, public relations, or a related field, including national refereed journal publishing, conference presentations, and research activities

At least one year of professional, research, or relevant experience in digital and social media advertising and public relations including but not limited to persuasive content strategy, development, and implementation;

digital and social analytics; and other relevant experience in advertising or public relations

A commitment to building an inclusive scholarly environment through teaching, mentoring, research, outreach, or service as evidenced in the CV or other required documents

Preferred Qualifications :

Demonstrated commitment and ability to mentor undergraduate, honors, and / or graduate students, including serving on or directing thesis committees and senior papers, etc.

Demonstrated ability to teach one or more required courses ADPR major courses (Advertising Principles, Public Relations Principles, Public Relations Writing, Creative Strategy and Execution, Media Planning and Strategy, and Account Planning) as well as digital and social media advertising and public relations courses at the undergraduate and graduate levels as evidenced in the teaching philosophy and other required documents

Two or more years of professional, research or relevant experience in digital and social media advertising and public relations including but not limited to persuasive content strategy, development and implementation;

digital and social analytics; and other relevant experience in advertising or public relations

The ability to be an active, involved, and collegial member of a collaborative faculty team, The School of Journalism and Strategic Media, the Fulbright College of Arts and Sciences, the University of Arkansas, and relevant national service organizations

Knowledge, Skills, and Abilities :

Current knowledge in the field of social / digital media, including but not limited to persuasive content strategy, social / digital media campaign management, influencer and affiliate marketing, online reputation management, digital advertising, E-Commerce, Artificial Intelligence, writing for various social media platforms or other areas based on area of expertise

A knowledge focused on digital communication in your area of expertise

Skilled with the use of social / digital media management tools.

Ability to develop and teach skills courses focused on social / digital media and incorporate digital media in scholarly research in this field

Additional Information :

Salary Information :

Salary is commensurate with experience and qualifications.

Required Documents to Apply :

Cover Letter / Letter of Application, Curriculum Vitae, List of three Professional References (name, email, business title), Other (see special instructions for details), Statement of Teaching Philosophy

Optional Documents :

Proof of Veteran Status

Recruitment Contact Information :

Jee Young Chung, search committee chair,

Special Instructions to Applicants :

Completed applications received by September 2, 2024, will be assured full consideration. Late applications will be reviewed as necessary to fill the position.

For additional inquiries, please contact the search committee chair, Jee Young Chung, at

Applicants must submit

• a letter of interest (demonstrating how your strengths match the duties and qualifications listed above),
• a complete curriculum vitae,
• an example of scholarship such as a published or presented article or a draft of an article,
• a statement of teaching philosophy, which may include evidence of teaching effectiveness (not to exceed three pages), and
• a list of three professional references (name, title, email address, and phone number) willing to provide letters of recommendation if requested during the application process.

Transcripts will be required from finalists.

Review of applications will begin immediately and will continue until the position is filled.

Pre-employment Screening Requirements :

Criminal Background Check, Sex Offender Registry

The University of Arkansas is committed to providing a safe campus community. We conduct background checks for applicants being considered for employment.

Background checks include a criminal background check and a sex offender registry check. For certain positions, there may also be a financial (credit) background check, a Motor Vehicle Registry (MVR) check, and / or drug screening.

Required checks are identified in the position listing. A criminal conviction or arrest pending adjudication or adverse financial history information alone shall not disqualify an applicant in the absence of a relationship to the requirements of the position.

Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.

The University of Arkansas seeks to attract, develop and retain high quality faculty, staff and administrators that consistently display practices and behaviors to advance a culture that embeds inclusion, opportunity, educational excellence and unparalleled access for all.

The University of Arkansas is an equal opportunity, affirmative action institution. The University does not discriminate in its education programs or activities (including in admission and employment) on the basis of age, race, color, national origin, disability, religion, marital or parental status, protected veteran status, military service, genetic information, or sex (including pregnancy, sexual orientation, and gender identity).

Federal law prohibits the University from discriminating on these bases. Questions or concerns about the application of Title IX, which prohibits discrimination on the basis of sex, may be sent to the University's Title IX Coordinator and to the U.

S. Department of Education Office for Civil Rights.

Persons must have proof of legal authority to work in the United States on the first day of employment.

All application information is subject to public disclosure under the Arkansas Freedom of Information Act.

Constant Physical Activity :

N / A

Frequent Physical Activity :

N / A

Occasional Physical Activity :

N / A

Benefits Eligible :