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Senior Associate Athletic Director, Revenue Generation & Strategic Advancement
Senior Associate Athletic Director, Revenue Generation & Strategic AdvancementBucknell University • Lewisburg, PA, US
Senior Associate Athletic Director, Revenue Generation & Strategic Advancement

Senior Associate Athletic Director, Revenue Generation & Strategic Advancement

Bucknell University • Lewisburg, PA, US
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Senior Associate Athletic Director, Revenue Generation & Strategic Advancement

The Senior Associate Director of Athletics, Revenue Generation & Strategic Advancement manages advancement operations for Bucknell Athletics & Recreation, driving revenue and engagement efforts with alumni, parents, and friends. This prioritizes sport-specific affinity groups to increase Bison Club giving, major gifts, and facility enhancements. Serves as the main contact between head coaches and University Advancement (UA) gift officers, oversees One Herd One Day Giving Challenge(s), and acts as the primary liaison with the Campus Box Office and Learfield. All Athletics staff members are expected to contribute to Bucknell's commitment to diversity and inclusion.

Reporting Relationship : Reports to the Vice President / Director of Athletics

Work Setting / Schedule : Primarily on-campus, Must be able to travel as appropriate for donor engagement and fundraising events, Requires night and weekend availability

What You Will Do :

  • Strategic Fundraising Leadership & Campaign Development (25%) Develops overall strategy and directs department fundraising initiatives and campaign positioning in collaboration with the Athletics and UA leadership to build positive relationships with alumni, parents, and friends and solicit continued support. Partners with UA's marketing, strategy, and outreach team on donor communications, including the department's One Herd One Day campaign.
  • Major Gift Portfolio Management (25%) Manages a portfolio of $100,000+ donors and prospects for athletics.
  • Annual Giving & Bison Club Campaign Oversight (20%) Plans strategically for the Bison Club's Drive for Five. Partners with Athletics marketing and digital communications team on donor communications, including head coach correspondence.
  • Major Donor Collaboration & Stewardship Strategy (15%) Serves as the primary liaison with UA gift officers on major prospects interested in supporting Athletics. Collaborates with officers on developing cultivation and stewardship strategies involving head coaches and student-athletes.
  • Institutional Leadership & Cross-Departmental Engagement (10%) Serves on the Athletic Director Council, Athletics Senior Staff, and UA Strategic Philanthropy Team, and attends all meetings. Attends meetings with senior leadership. Meets with select sport administrators and head coaches, along with management of Learfield MMR offering. Serves on other campus committees throughout the year.
  • Donor Engagement & Event Representation (5%) Participates in select events on campus and on the road for Bucknell alumni, parents, and friends. Attends select home basketball games, football games, postseason games, and home contests for several Olympic sport competitions.

What You Will Bring :

  • Bachelor's Degree
  • Minimum of six years of progressively responsible experience in collegiate athletics, professional sports, or a related industry with demonstrated success in revenue-generating roles
  • Experience with data-driven decision-making and digital engagement strategies (e.g., CRM systems, analytics, digital marketing platforms)
  • Innovative mindset with the ability to identify and capitalize on new revenue opportunities
  • Intermediate skills in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook)
  • Knowledge of NCAA rules and regulations
  • Valid US driver's license / Motor Vehicle Check required upon hire
  • Preferred, But Not Required :

  • Master's Degree, and 8+ years of experience
  • Proven success fundraising at NCAA Division I level
  • Experience working with third-party vendors, multimedia rights holders, or external consultants
  • Job Exempt : Yes

    Salary Range : 88,000.00-110,000.00

    The offer rate will be based on a review of the candidate's credentials compared to the qualifications of the position, internal equity, and our overall compensation philosophy. This role is not budgeted for visa sponsorship at this time, all candidates must be authorized to work in the US at the time of submission of the application.

    Eligible full- and part-time employees are compensated beyond base salary through our total rewards package that includes (but is not limited to) : Flexible scheduling options determined by role; Medical, prescription drug, vision, dental, life, and long-term disability insurance options; An outstanding 10% employer contribution to your retirement plan (no contribution requirement for non-exempt positions); Generous paid time off, including vacation and sick time, a community service day, and 19 paid holidays (including two full weeks off for Winter Break!); Full-time and part-time members of the faculty and staff are eligible for tuition remission for themselves. Additionally, full-time members of the faculty and staff are eligible for tuition remission for their spouse / spousal equivalent and are eligible for various tuition programs for their children. Credit for full-time benefits eligible employment at other institutions of higher education will be applied to waiting periods; A comprehensive employee wellness program including program incentives; A myriad of other benefits, including parental leave, an employee assistance program, fitness center membership, and the power of your Bucknell ID card

    To learn more about Bucknell's benefits, click here! (

  • Eligibility criteria and waiting periods may apply.)
  • Diversity, Equity & Inclusion : Bucknell is committed to fostering an environment that embraces diversity, equity and inclusion, and seeks candidates who will contribute to a climate that supports the growth and development of a diverse campus community. We endeavor to enhance our capacity to value and capitalize on the cultural richness that diversity brings. We encourage all individuals to apply and do not discriminate in admissions, employment, educational programs and / or activities on the basis of race, color, national or ethnic origin, age, religion, disability, pregnancy, sex / gender, gender identity and / or expression, sexual orientation, marital or family status, military or veteran status, or genetic information.

    E-Verify : Bucknell University participates with the United States Customs and Immigration Services (USCIS) E-Verify program. We will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

    For additional information regarding Bucknell's E-Verify requirements, please contact the office of Talent, Culture & Human Resources (570) 577-1631 or email hr@bucknell.edu.

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    Athletic Director • Lewisburg, PA, US

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