Marketing Insights Analyst

Primary Job Title :

Marketing Insights Analyst

Alternate / Related Job Titles :

Marketing Research Analyst

Customer Insights Specialist

UX Research Analyst

Strategic Insights Consultant

Consumer Behavior Analyst

Location : New York, NY

Onsite Flexibility : Remote

Contract Details :

Position Type : Contract

Contract Duration : 4 months, 2 days (with potential to extend)

Start : 08 / 29 / 2025

End : 12 / 31 / 2025

Pay Rate : $40-$50 / hr

Shift / Hours : Monday-Friday, 40 hours / week

Job Summary :

As a Marketing Insights Analyst, you'll support customer-led innovation by planning and executing high-impact research projects for the Residential business unit of a leading roofing manufacturer. You'll champion the customer voice and deliver data-backed insights to influence product, brand, and experience strategy.

Key Responsibilities :

Manage full lifecycle of marketing research projects — from design to insights delivery

Create surveys and qualitative tools that yield actionable data

Conduct and moderate focus groups, in-depth interviews, and UX testing

Translate complex findings into clear insights for executive stakeholders

Support co-creation sessions and brainstorm workshops

Maintain internal knowledge platforms and share insights across teams

Collaborate on projects related to programs, events, products, and customer experience

Required Experience :

3-5 years in marketing research, user research, or consulting

Experience in the building materials or similar complex industry

Stakeholder-facing experience presenting research and influencing decisions

Nice-to-Have Experience :

User research or CX certifications

Vendor management for research tools or service providers

Required Skills :

Advanced quantitative & qualitative research methods

Proficiency with Qualtrics, Usertesting.com, and AI research tools

Strong skills in Excel, PowerPoint, and facilitation / moderation

Preferred Skills :

Background in Psychology, HCI, Marketing, Cognitive Science, or related

Experience with usability testing, interviews, think-aloud studies

Excellent written and verbal communication

Strong business acumen and multitasking capabilities

Additional Skills :

Bachelor's degree required; MBA or advanced degree preferred

Comfort managing multiple, concurrent research initiatives

Familiarity with internal insight-sharing and documentation platforms

Benefits :

Medical, Vision, and Dental Insurance Plans

401k Retirement Fund

About the Client :

Leading roofing manufacturer in North America offering high-quality products and exceptional customer service. Committed to innovation and sustainability. Join our team and build the American dream.

About GTT :

GTT is a minority-owned staffing firm and a subsidiary of Chenega Corporation, a Native American-owned company in Alaska. As a Native American-owned, economically disadvantaged corporation, we highly value diverse and inclusive workplaces. Our clients are Fortune 500 banking, insurance, financial services, and technology companies, along with some of the nation's largest life sciences, biotech, utility, and retail companies across the US and Canada. We look forward to helping you land your next great career opportunity!

Job Number : 25-25505

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