Senior Marketing Manager

Job Description

Job Description

At Labelmaster, we are way more than labels.

We help both small and large businesses take the complexity out of moving and shipping hazardous materials to make the world a safer place.

What are hazardous materials? They are things you deal with every day, like lithium batteries in cars and in computers, paints, varnishes, air bags, chemicals and more.

And if they are shipped incorrectly, they can cause a lot of damage.

How do we help the world become safer? We sell and manufacture new and innovative products, develop technology and consult for every industry such as manufacturing, healthcare, automotive, transportation, food and beverages and other businesses.

While not too many people know about dangerous goods, we think it is really cool and we think you might have fun with us as we re-invent our ourselves and expand into new markets.

And that is where this role comes in.

As our Senior Marketing Manager, you will play an integral role within our Company. We’re looking for a proactive, data-driven decision-maker with strong project management skills and a deep understanding of B2B marketing strategies, ideally with experience in eCommerce or manufacturing.

We need a passionate marketing professional who has endless ideas and is willing to roll up their sleeves to work strategically and tactically.

Key responsibilities include : Managing key marketing channels, optimizing campaigns, collaborating with agencies, supporting sales initiatives, and enhancing customer experiences to deliver against revenue, lead-generation and channel benchmark goals.

Essential Functions & Accountabilities

• Marketing Channel Ownership : Owns planning, tactical execution and performance across core marketing channels (paid search, email, blog, social media and trade shows)
• Campaign Testing and Optimization : Provides proactive recommendations for campaign optimizations and testing, collaborating with analytics team.
• Agency Management : Partners with our PPC agency to achieve aggressive paid search revenue goals. Works with additional agency partners as needed.
• Always-On Marketing and Campaign Planning : Owns annual marketing calendar to ensure we’re effectively optimized across owned and paid marketing channels.
• Messaging and Content Creation : Strong writer and communicator who knows how to craft content and messaging so we’re customer-first (vs. business first).
• Lead Generation : Ideates and delivers case studies, blog posts and one-pagers to drive lead generation.
• Sales Support : Partners with sellers to proactively suggest and execute ways to drive sales and identify MQLs.
• Customer Experience Support : Collaborates with customer success team to develop marketing communications to improve customer experience.
• Project Management : Strong project manager who can develop clear timelines for campaign deliverables and drive toward timely delivery.
• Trendsetting : Regularly stays up-to-date on the latest SEO, SEM and digital marketing industry information, trends and opportunities.

Knowledge / Skills / Abilities

• Demonstrated record of success developing impactful B2B go-to-market strategies and marketing campaigns, optimizing campaigns as needed.
• Strong platform knowledge of : Google Analytics, Google AdWords, Power BI, Click Dimensions, Microsoft CE and other reporting systems.
• Ability to be flexible and work within a fluid work environment.

Education / Training / Experience

This role requires a bachelor’s degree in business or equivalent experience in Marketing, Communications, or related field and 5+ years of B2B marketing experience.

Benefits

• Competitive wage ($110,000 -$125,000)
• Medical, Dental, Vision & Life Insurance
• Onsite Wellness Program
• Education Assistance
• 401(k) with Matching
• Fitness Bank
• Pre-tax Transit Program
• Paid Time Off
• Medical & Childcare Flexible Spending Accounts
• Paid Holidays & Paid Diversity Days
• Volunteer Time Off
• Referral Bonus Program

EEO Employer Veterans and IWD are strongly encouraged to apply

Labelmaster is proud to be an Equal Employment Opportunity Employer and we are committed to the concept and practice of equal opportunity and affirmative action in all aspects of employment.

It is our intent to comply with our duty to provide reasonable accommodations for qualified employees and applicants as required by law.

All requests for accommodations should be made in writing to Jay Hollins by emailing [email protected].

Pay Transparency Policy Statement - The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

Acknowledgements & Consent

American Labelmark Company (ALC) will not consider your application for employment unless you read and sign the following.

I acknowledge that any employment offer is :

Solely for at-will employment and I understand that this means that either ALC or I may terminate my employment at any time for any or for no reason.

This understanding cannot be altered by anyone unless it is in writing and signed by the President of ALC; and

Conditional on the satisfactory result of any drug and / or alcohol, medical examinations, other tests, educational requirements, educational verification, satisfactory references, and other obligations ALC may require.

I agree to sign and execute the following form included with this application packet : Consent to Drug and Alcohol Testing.

I affirm that the information I have provided in seeking employment with ALC (including this application form and any accompanying documents such as my resume) is correct and that any false or misleading information, including omissions may result in my not being hired or, if already hired, in my dismissal.

I have no obligation to any former employer or to any other person that would prevent me from fully performing my duties to American Labelmark Company(ALC).

I am not subject to any outstanding agreement or restrictive covenant inconsistent with the terms of ALC employment. Should I fail to disclose the existence of a third party obligation, whether enforceable or not, for cause.

I authorize investigation and verification of the information I provide in this and other documents relating to my application for employment.

I authorize, now and in the future, all persons, companies, schools, former employers, credit bureaus and law enforcement agencies to provide ALC with information about me and I release each of the above from any liability for doing so now and in the future.

I also authorize ALC, now and in the future, to provide information about me to conduct the investigation and verification process.

I understand the public websites may be reviewed to gather information for this application and I release ALC from any liability for doing so.

If I am hired, I will completely read and remain familiar with ALC's Employee Handbook and other policies as issued or amended.

Please direct any questions to Human Resources at 800-358-6200 x2300

Powered by JazzHR

PPL5Tw2WFw

Company Description

At Labelmaster, we help businesses take the complexity out of hazmat transportation to make the world a safer place. We develop really cool software that all kinds of businesses need to keep their stuff moving across the globe.

We’ve been around for 50 years and our software is in nearly all Fortune 100 manufacturing, healthcare, automotive, transportation and other businesses that need to move hazmat (or Dangerous Goods).

Company Description

At Labelmaster, we help businesses take the complexity out of hazmat transportation to make the world a safer place. We develop really cool software that all kinds of businesses need to keep their stuff moving across the globe.

We’ve been around for 50 years and our software is in nearly all Fortune 100 manufacturing, healthcare, automotive, transportation and other businesses that need to move hazmat (or Dangerous Goods).