Insomniac - PR Coordinator Job at Live Nation in California

Job Summary : marketing-communicationsInsomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority.Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.

• THE ROLE
• Insomniac is hiring a PR Coordinator to join our vibrant, growth-minded culture rooted in respect, creativity, and connection. The ideal candidate is a self-motivated, independent thinker who helps develop and implement creative yet pragmatic communications strategies to share Insomniac’s incredible story and engage audiences across all media channels where our growing fan base is seeking our content, within the music industry and broader media landscape. The PR Coordinator will manage complex projects working both independently and collaboratively with internal and external team members anywhere in the world. Must have great interpersonal, communication and writing skills, impeccable attention to detail, and, importantly, a passion for storytelling. This is an ideal opportunity for someone who wants to further build their knowledge and grow professionally within a dynamic work environment. This is not a remote position and will require you to be in office full-time and on site at varied event locations.
• RESPONSIBILITIES
• Media Relations & Communications
• Monitor and manage the press@insomniac.com inbox, ensuring timely and professional responses to incoming media inquiries
• Build and maintain strong relationships with journalists, photographers, influencers, and other media professionals covering Insomniac events
• Review, approve, or deny media credential applications for all concerts, festivals, and club shows
• Take ownership of logistics and communications for credentialed press, ensuring they have everything needed for seamless event accessContent Development & Distribution
• Draft, edit, and distribute a variety of written materials including press releases, media alerts, festival recaps, news articles, and PR reports
• Create Electronic Press Kits (EPKs), one-sheets, and talking points that support marketing and communications efforts across all event brands
• Assist in formatting and distributing press releases and announcements through third-party platforms
• Draft official quotes and remarks on behalf of company executives for interviews and media opportunities
• Draft content for a handful of social media posts per monthPhilanthropy & Community Engagement
• Support the planning, coordination, and execution of signature philanthropy initiatives, including charity auctions, fundraising events, and community engagement campaigns
• Partner with cross-functional teams by managing timelines, tracking budgets, and ensuring seamless integration of philanthropic messaging across marketing, PR, and on-site activations
• Help maintain accurate impact reporting, track participation metrics, and contribute to storytelling efforts that highlight the company’s charitable impactMedia Monitoring & Reporting
• Compile and distribute daily press clips and weekly media reports summarizing editorial coverage, social content, and broadcast placements
• “Grade” the media coverage and immediately flag content that is not aligned with the brand, providing recommendations for addressing the situation and fixing the content
• Track and analyze earned media reach, sentiment, and impact across multiple campaigns and channels
• Provide continuous updates to internal stakeholders and festival teams on major press hits and campaign performanceCampaign Support
• Contribute to campaign brainstorms and planning meetings to identify newsworthy angles, storytelling opportunities, and press-worthy initiatives
• Build and update tailored media lists based on event genre, location, and audience to ensure relevant coverage
• Draft suggested PR strategies and timelines for full event campaigns
• Research and maintain a current media database with contacts across key Insomniac markets, domestically and internationally
• Liaise with marketing, brand, and promoter teams to ensure PR strategy aligns with broader campaign messaging and promotional effortsAsset & Database Coordination
• Pull and organize photo selects following concerts and branded events; fulfill press photo and video requests as needed
• Maintain internal folders (Dropbox / Google Drive) with the most current / up to date press materials, releases, images, and assets
• Coordinate with external firms / agencies for asset delivery, fact-checking, and announcement timing Onsite Event Support
• Provide onsite assistance as needed at select concerts, club shows, and festivals by managing media check-in, building and staffing press lounges, and facilitating artist interviews or photo moments
• Train and provide support in onboarding team members, clients, vendors and partners when needed
• All other projects and initiatives as identified
• QUALIFICATIONS
• 1+year of experience in music public relations or relevant internships, preferably with exposure to dance music or live events. Any journalism background is a plus.
• Existing relationships or familiarity with key media contacts across dance music outlets and industry trades is a plus
• Exceptional writing skills, with the ability to craft compelling press materials, pitches, internal documents, and other communications tailored to different audiences
• A strong understanding of the current media landscape, including both traditional press and emerging digital platforms with an emphasis on music and culture
• Must be available to work in an office in Calabasas, CA five days per week (8-hour shifts)
• Proficiency in Google Workspace (Docs, Sheets)
• A highly motivated self-starter with a "solutions-first" mindset and a proactive, can-do attitude
• Strong problem-solving skills, with the ability to manage time effectively and move projects forward with urgency and attention to detail
• Passion for and knowledge of electronic music culture, including Insomniac’s festivals, brands, and community
• WORK ENVIRONMENT
• Must enjoy working in dynamic, fast-paced environments and open office concept spaces, with often immediate deadlines, loud noise levels and drastic temperature and climate changes at varied event locations
• Must be able to manage their own time and balance their own workload while bringing a can-do, positive attitude to getting the job done, including working evenings and weekend hours, when necessary
• Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa
• EQUAL EMPLOYMENT OPPORTUNITY
• We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.Insomniac strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial

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