Sr Digital Marketing Specialist (Remote)
Molina HealthcareMilwaukee, WI, USjob_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
- serp_jobs.job_card.full_time
- serp_jobs.filters.remote
job_description.job_card.job_descriptionBe the subject matter expert for Salesforce Marketing Cloud Identify trigger qualifications for digital communications Strategically identify audience segments for optimal digital channel marketing Build data extensions Define and execute acquisition and engagement email / SMS / push marketing campaigns Experiment and leverage A / B and multivariate testing, segmentation, classification, and behavioral targeting to maximize gross profit, revenue, engagement, open, click & conversion rates, and nurture leads Design and execute data-driven experiments to pilot new tests, track and analyze performance, and incorporate learnings to drive continuous improvements Create promotional and content strategies to expand digital reach Collaborate on developing content that drives consumer & merchant engagement Build landing pages utilizing best practices to increase lead conversion Ensure compliance with consumer protection laws (CAN-SPAM, TCPA, etc.) and all regulating bodies within Government-sponsored health plans Build launch plans with key milestones and target timelines, etc. Report on campaign performance and identify new opportunities 3-5 years experience in marketing / operations / analytics / campaign management Marketing Cloud required experience at 2-3 years Experience managing marketing campaigns that generate leads and achieve revenue growth Proficiency in marketing automation systems, Salesforce and integrating those systems with other technologies Works well with Sales Ops and Marketers to define and implement projects and campaigns Technically capable, excellent communicator, and a desire to improve processes Medicaid or Medicare Health Plan experience Strong analytical skills
Sr Digital Marketing Specialist
Molina Healthcare is in search of an experienced Sr Digital Marketing Specialist. The Sr. Specialist, Digital Marketing will be responsible for analyzing and recommending improvements for digital marketing strategies, executing and managing email campaigns to drive customer acquisition and engagement, and implementing digital campaigns effectively to meet company goals. The ideal candidate will have experience mapping lead journeys, setting up digital campaigns to drive leads through the sales funnel. The ideal candidate should be results-driven with exceptional attention to detail and knowledge of digital marketing metrics and ROI analysis.
Highly Qualified Candidates Will Have the Following Experience :
- Digital Tag Manager Programs
- Salesforce Marketing Cloud
- Google or Adobe Analytics (or similar)
- Google AdWords
- Tag Manager systems, (Adobe or Google)
- CMS (Content Management System)
- Google Ads
- SEO, SEM, CRM
Job Duties
Discretion / Latitude : Reports to Manager, Digital Marketing. Works under moderate supervision. Relies on experience and judgement to perform tasks and engage leadership as needed to meet assigned goals. Frequent contact with others inside and outside of the company.
Education : Bachelor's degree, or equivalent experience in related field
Licensure Preferred : Certifications in relevant marketing systems, processes and / or tools
Knowledge / Skills / Abilities
Preferred :
Physical Demands : Working environment is generally favorable and lighting and temperature are adequate. Work is generally performed in an office environment in which there is only minimal exposure to unpleasant and / or hazardous working conditions. Must have the ability to sit for long periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.
To all current Molina employees : If you are interested in applying for this position, please apply through the intranet job listing.
Molina Healthcare offers a competitive benefits and compensation package. Molina Healthcare is an Equal Opportunity Employer (EOE) M / F / D / V.
serp_jobs.job_alerts.create_a_job
Digital Marketing Specialist • Milwaukee, WI, US
Job_description.internal_linking.related_jobs
A company is looking for a Marketing and Social Media Content Specialist.Key Responsibilities Produce viral social content and engage communities across various platforms Write technical blog po...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
Work where your ideas have impact.Allspring Global Investments is a leading independent asset management firm that offers a broad range of investment products and solutions designed to help meet cl...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30 A company is looking for a Director of Marketing.Key Responsibilities Develop and execute strategic marketing initiatives to enhance brand awareness and attract guests Oversee all marketing plan...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30 A company is looking for an Email Marketing Specialist to manage and execute email campaigns.Key Responsibilities Build and execute email campaigns using Klaviyo, including newsletters and automa...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30 A company is looking for an Influencer Marketing Manager to oversee and optimize their influencer and brand ambassador programs.
Key Responsibilities Own the strategy, execution, and optimization ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30 A company is looking for an Associate Director of Influencer Marketing to oversee and execute influencer marketing initiatives.
Key Responsibilities Partner with the Director to execute influencer...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours 
Director of Digital Marketing Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Lead strategy.Uline is seeking a Director of Digital Marketing to guide our Paid Search program, m...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
Job Summary Riverside Payments is one of the largest and fastest growing merchant services companies in the nation.We give businesses the ability to accept debit and credit cards as a form of payme...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30 A company is looking for a Digital Account Manager.Key Responsibilities Manage and optimize integrated marketing strategies for clients in the healthcare sector Foster, retain, and grow client r...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30 A company is looking for a Director of Campus & Influencer Marketing.Key Responsibilities Lead strategy and execution of influencer and campus marketing campaigns, ensuring client communication a...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30 A company is looking for a Senior Marketing Manager, B2B Paid Media.Key Responsibilities : Own paid media execution for the Corporate segment across LinkedIn, content syndication, and Demandbase ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30 
Uline Drive, Pleasant Prairie, WI 53158.Uline is seeking a Director of Digital Marketing to guide our Paid Search program, managing a multimillion-dollar budget and high-performing team to support ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days A company is looking for a Digital Marketing Manager to drive measurable growth through data-driven marketing strategies.
Key Responsibilities Manage day-to-day execution of performance marketing ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30 
The Marketing Operations & Project Management Specialist provides administrative and research support, manages marketing processes and systems, oversees budgets, leads cross-functional projects, an...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days A company is looking for a Digital Marketing Specialist (w / Design Skills).Key Responsibilities Create iterative banner content for A / B tests using the Digital Lab banner platform Collaborate wit...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30 
We are looking for a finance professional to join our team to train AI models.You will measure the progress of these AI chatbots, evaluate their logic, and solve problems to improve the q...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days A company is looking for a Regional Growth Marketing Specialist to support regional marketing initiatives and collaborate with national teams.
Key Responsibilities Support the development and exec...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours A company is looking for a Product Marketing Director to shape product positioning and drive market engagement.Key Responsibilities Develop clear and compelling product positioning and messaging ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30 
The Digital Marketing Specialist - Cell & Gene Therapy (CGT) Technologies leads the development and execution of integrated digital marketing strategies that drive audience engagement, brand equity...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day Sr Digital Marketing Specialist.Molina Healthcare is in search of an experienced Sr Digital Marketing Specialist.Specialist, Digital Marketing will be responsible for analyzing and recommending imp...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
- serp_jobs.job_card.promoted
Marketing & Social Media Specialist
VirtualVocationsMilwaukee, Wisconsin, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Senior Digital Marketing Specialist
Allspring Global InvestmentsMilwaukee, WI, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Marketing Director
VirtualVocationsMilwaukee, Wisconsin, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Email Marketing Specialist
VirtualVocationsMilwaukee, Wisconsin, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Influencer Marketing Manager
VirtualVocationsMilwaukee, Wisconsin, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
- serp_jobs.job_card.new
Associate Director of Influencer Marketing
VirtualVocationsMilwaukee, Wisconsin, United Statesserp_jobs.job_card.full_time
Director of Digital Marketing
MediabistroBurlington, WI, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Sales Account Executive - Remote
Riverside PaymentsWest Bend, Wisconsin, USserp_jobs.filters.remote
serp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Digital Marketing Account Manager
VirtualVocationsMilwaukee, Wisconsin, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Director of Influencer Marketing
VirtualVocationsMilwaukee, Wisconsin, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Senior Marketing Manager
VirtualVocationsMilwaukee, Wisconsin, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Director of Digital Marketing
UlineSomers, WI, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Digital Marketing Manager
VirtualVocationsMilwaukee, Wisconsin, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Marketing Operations & Project Management Specialist
InPro CorporationMuskego, WI, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Digital Marketing Specialist
VirtualVocationsMilwaukee, Wisconsin, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Remote Finance Director - AI Trainer
Data AnnotationRacine, Wisconsinserp_jobs.filters.remote
serp_jobs.job_card.full_time +1
- serp_jobs.job_card.promoted
- serp_jobs.job_card.new
Regional Growth Marketing Specialist
VirtualVocationsMilwaukee, Wisconsin, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Product Marketing Director
VirtualVocationsMilwaukee, Wisconsin, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Digital Marketing Specialist
Fresenius Kabi USA, LLCPleasant Prairie, WI, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Sr Digital Marketing Specialist (Remote)
Molina HealthcareKenosha, WI, USserp_jobs.filters.remote
serp_jobs.job_card.full_time