Marketing Director HendersonvilleFletcher, NC

Marketing Director

When our patients visit the hospital, we know they need more than expert care. They need someone who can provide reassurance at every step of their visit. And that's the type of care we're honored to provide at AdventHealth Hendersonville. At AdventHealth Hendersonville, we make a difference. We help patients feel better. We bring grace to families. And we support our fellow team members. We do this by caring for the body, mind and spirit of each life we touch. Through the guiding principles of Christ, each team member brings their own experiences and unique skills to provide exceptional care right here in the hills of North Carolina. When you're ready to take the next step in your career to provide lifesaving care, learn more about the open positions at our hospital in Henderson County.

Every day, our fellow team members show up to work, unified by one shared mission : Extending the Healing Ministry of Jesus Christ. As a faith-based health care organization, our story is one of hope as we strive to heal and restore the body, mind and spirit. Though our facilities are spread across the country, this unwavering belief binds us together. Across every office, exam and patient room, we're committed to providing individualized, holistic care. This is our Christian mission, and it inspires us to help make communities healthier and happier.

The Marketing Director is responsible for positioning the AdventHealth network for success by developing strategic marketing plans that drive business to the organization. It is his / her responsibility to work closely with the Executive Director of Marketing, Executive team, and Marketing & Communications team to determine AdventHealth North Carolina's goals and continually assess ROI to ensure organizational objectives are met. The Marketing Director drives marketing strategies and tactics to competitively differentiate, build market preference and grow market share through the network's branded services. This position oversees all aspects of brand positioning, marketing messaging, design and creative execution as well as the creation and production of AdventHealth North Carolina's marketing programs. The Marketing Director oversees adherence to brand design standards while ensuring a consistent image in the community. In addition, this position works with the Executive Director of Marketing to ensure advertising strategies are implemented within specified budgets and timeframes and internal and external messaging is timely and consistent. The Marketing Director actively collaborates with the executive leadership team, service line leaders, physicians and other key stakeholders. This position requires a creative and progressive leader, hands-on relationship builder and influencer with an analytical mindset and the reputation of getting things done.

The value you'll bring to the team :

• Develops and oversees the execution of strategic marketing plans for service lines based on organizational priorities.
• Leads and participates in the annual operating budget planning, development, and oversight for the marketing team.
• Coordinates and executes marketing and community events in collaboration with the physician marketing and community outreach team.
• Manages campus-level social media channels and reputation, ensuring consistent and positive representation.
• Oversees the online provider directory, ensuring accuracy and alignment with Med Staff, Clinic Management, and the Consumer Experience Center.

Qualifications

The expertise and experience you'll need to succeed :

This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances.

Category : Marketing & Communications

Organization : AdventHealth Hendersonville

Schedule : Full-time

Shift : 1 - Day

Req ID : 25039129

We are an equal opportunity employer and do not tolerate discrimination based on race, color, creed, religion, national origin, sex, marital status, age or disability / handicap with respect to recruitment, selection, placement, promotion, wages, benefits and other terms and conditions of employment.