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Director of Influencer & Social Marketing

Director of Influencer & Social Marketing

PopStrokeDallas, TX, US
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PopStroke Director of Influencer & Social Marketing

Welcome to PopStroke, where we've reinvented the classic pastime of mini-golf into an extraordinary experience. Imagine a place where the charm of traditional mini-golf meets innovative technology and custom-designed courses, where playful challenges unfold against the backdrop of beautifully designed landscapes. This is PopStroke where the pure joy of mini-golf extends beyond family outings and date nights to welcome guests of all skills and ages seeking a unique and memorable entertainment and culinary experience.

PopStroke currently has 19 locations across Florida, Texas, Arizona, Alabama, South Carolina, and Nevada with additional venues under development. We're looking for awesome folks to join our PopStroke team as we embark on an epic expansion journey. If you're all about fun, hard work, and creating memories, you're in the right place!

About the Role

PopStroke is seeking a high-energy creative, strategic, and well-connected Director of Influencer & Social Marketing to lead our influencer and social media ecosystem. This role will be responsible for building our brand awareness nationally and regionally and through influencer partnerships, social media growth, celebrity collaborations, and content-led storytelling. You'll drive visibility, relevance, and cultural impact for our brand by developing high-impact programs and events that resonate online and offline.

Reports to : CMO

In Office, Full-Time, Exempt

Key Responsibilities

Social Media Strategy and Management

  • Influencer & Creator Strategy
  • Develop and own the national and local influencer marketing strategy across macro, micro, and nano tiers
  • Cultivate relationships with key creators, tastemakers, and digital trendsetters to align with brand goals
  • Oversee end-to-end influencer campaignsfrom outreach and negotiation to content approvals and performance reporting

Social Media Growth & Content Strategy

  • Drive platform-specific growth strategies for Instagram, TikTok, YouTube, and emerging platforms
  • Lead a content-first approach : planning, producing, and scaling authentic, on-brand content that engages and converts
  • Collaborate with creative and digital teams to develop a unified voice and aesthetic across all social platforms

    • Celebrity & Brand Collaborations

  • Identify and activate strategic celebrity talent and entertainment partnerships to elevate the brand
  • Execute integrated campaigns including limited-time offers, product drops, and event-based collaborations
  • Lead negotiations, contracts, and partnership management with high-profile talent and their teams

    • Influencer Events & IRL Moments

  • Concept, produce, and execute buzzworthy influencer and press eventsvenue openings, curated events, pop-ups, etc.
  • Build memorable brand moments that translate to both social amplification and real-world community building
  • Manage event budgets, timelines, and guest lists, ensuring top-tier execution

    • Measurement & Optimization

  • Track KPIs including reach, engagement, impressions, conversions, and earned media value.
  • Use insights to optimize influencer performance and content strategy in real time.
  • Partner with analytics and digital teams to connect influencer content to business outcomes
  • Perform other duties and responsibilities as required or requested.

    • Qualifications :

  • 7+ years in influencer marketing, social media and / or talent management
  • Deep relationships with influencer networks, talent agencies, and celebrity reps
  • Proven success scaling influencer programs and social followings in consumer, food, fashion, or lifestyle brands
  • Strong understanding of content trends, internet culture, and community building
  • Exceptional creative instincts and a sharp eye for high-performing content
  • Excellent negotiation, communication, and leadership skills
  • Excellent communication and strong interpersonal skills, with the ability to build relationships
  • Ability to thrive in a fast-paced and dynamic environment.
  • Professional appearance and demeanor
  • Knowledge of the golf industry and enthusiasm for the sport is a plus.
  • Flexibility to travel within the U.S.

    • The Director of Social Media & Influencer Marketing position will be based in Dallas / Plano, TX and will require occasional travel to our store locations. PopStroke provides a competitive salary based on experience, excellent benefits, and an outstanding work environment. Please submit resumes or inquiries to Eva Talianova, Director of Human Resources.

    PopStroke is an Equal Employment Opportunity Employer.

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    Director Of Marketing • Dallas, TX, US

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