Job Description
The Associate Director, Strategy & Investment will lead a team in the development, execution, and stewardship of media plans.
As the AD, you effectively leverage your experience, knowledge, and skills to push fresh thinking while balancing client, agency, and team needs.
Role Objectives :
Implement effective media strategies and lead all day-to-day aspects of planning and digital execution across multiple campaigns
Identify key target insights based on client brief necessary for formulating strategic recommendations
Act as the cross-team leader, overseeing planning and digital functions, while integrating all channels to develop cohesive and groundbreaking campaigns
Develop innovative and creative media campaigns that drive awareness, watch intent and viewership
Possess strong knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business
Lead by example assisting in all levels of the planning and activation process
Work with internal investment teams to gauge media performance and KPIs to determine the extent to which the original objectives and strategies were met
Supervise, train, and develop skills of Assistants, Planners and Supervisors by managing workload, delegating responsibilities and checking work for accuracy
Provide job performance feedback to subordinates to manage career trajectory of the junior staff and make recommendations to management
Participate in the recruitment and selection of junior staff
Mentor and guide direct reports to ensure proper education for advancement
Effectively communicate across all levels and be willing to adopt new skills
Maintain detailed awareness of media landscape, trends, challenges, and competition
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