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Marketing Manager, Luxury Retail

Marketing Manager, Luxury Retail

Peter MillarRaleigh, NC, US
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Retail Marketing Manager

Peter Millar is seeking a dynamic and strategic Retail Marketing Manager to lead retail-focused marketing initiatives across our growing network of Peter Millar stores. This role will be instrumental in driving store traffic, amplifying the in-store experience, and aligning local marketing efforts with our broader brand vision. The ideal candidate will bring expertise in luxury apparel, retail store marketing, and a data-driven mindset.

Essential Functions :

  • Develop and execute brand marketing plans with a specific focus on the retail stores to amplify key integrated marketing campaigns including but not limited seasonal campaigns, product launches, and experiential activations.
  • Increase brand awareness through the retail store locations by utilizing the lifestyle in person experience to elevate our brand storytelling.
  • Lead the strategy and execution of in-store events and VIP experiences to build brand storytelling.
  • Leverage customer data including CRM analytics and qualitative insights from store teams to refine strategies and marketing focus.
  • Identify and cultivate relationships with local centers of influence, luxury partners, and community organizations to amplify store visibility and brand relevance.
  • Partner with visual merchandising, retail operations, and store managers to ensure consistent brand presentation and customer engagement.
  • Collaborate with digital and e-commerce teams to ensure seamless integration between online and offline marketing efforts.
  • Monitor and report on key metrics including foot traffic, conversion rates, and campaign ROI. Use insights to refine strategies and improve outcomes.
  • Coordinate cross-functional efforts with Brand, PR, creative, and merchandising teams.
  • Build and maintain retail store marketing calendar, ensuring cross functional teams have visibility.
  • Oversee the retail marketing budget, ensuring efficient allocation and alignment with strategic priorities.

Competencies :

  • Strong understanding of retail operations, merchandising, and customer behavior
  • Excellent strategic thinking and analytical skills
  • Creative mindset with the ability to develop innovative and effective marketing campaigns
  • Strong project management skills, with the ability to multitask and meet deadlines
  • Excellent communication and interpersonal skills
  • Familiarity with retail software and analytics tools
  • Passion for retail and a customer-centric mindset
  • Effective at working in a team environment, yet able to work independently as needed

    • Desired Education and Experience :

  • Bachelor's degree in Marketing, Business, or related field
  • 7+ years of marketing experience, with at least 3 years in retail or fashion
  • Proven success in driving retail traffic and enhancing in-store experiences
  • Deep understanding of consumer behavior and brand positioning
  • Passion for premium apparel and lifestyle branding

    • If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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