TikTok Shop - Senior Product Manager, Marketing Automation

Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.

In order to effectively and efficiently manage TikTok eCommerce business, there are a number of internal business teams globally.

The Operation Product team provides a wide range of product / service capabilities to empower these teams to achieve different business agendas.

We are looking for an experienced Marketing Automation Product Manager to own the roadmap, strategy and feature development for our marketing automation platform.

This Product Manager will be responsible for collaborating with various internal teams including Marketing, Sales, Customer Success and Engineering to understand customer needs and business goals to shape the future of our platform.

Responsibilities :

• Responsible for developing a product roadmap for marketing automation platform, with data-driven strategies built in, providing fluent operation processes, and content creation guidelines.
• Effectively engaging stakeholders on requirements, product status, feedback, and performance, to ensure an aligned OKR on a Quarterly basis.
• Take full ownership of product development, from initial requirement management to post-launch analysis, and drive the best product efficiency and experience for users.
• Monitor quantitative product performance and collect qualitative feedback regularly after product launch, to continuously drive success metrics improvement.

Qualifications

Qualifications

• 7+ years experience in B2B SaaS product management
• Strong track record delivering marketing automation or CRM platforms
• Technical expertise and ability to collaborate with engineering and data science teams
• Data-driven approach to product decisions leveraging customer and market insights
• Excellent communication, presentation and influence skills
• Strategic thinker and problem solver comfortable dealing with ambiguity
• BA / BS degree in Business, Marketing, Engineering or related field
• Experience in SaaS marketing technologies and eCommerce a plus

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.

Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.

To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws.

If you need assistance or a reasonable accommodation, please reach out to us at redacted .