Marketing Manager

Job Description

What You'll Do

We are seeking a highly motivated and experienced Marketing Manager with a strong focus on Brand Management and Content Development.

The ideal candidate will be responsible for developing, implementing, and overseeing marketing strategies that enhance our brand presence and engage our target audience through compelling content.

This role requires a creative thinker with excellent communication skills and a deep understanding of brand positioning and content strategy.

Brand Management

• Develop and execute comprehensive brand strategies that align with the company's vision and goals.
• Maintain and enhance the brand's voice, tone, and visual identity across all marketing channels.
• Conduct market research to identify brand positioning, competitive landscape, and consumer insights.
• Collaborate with internal teams and external agencies to ensure consistent brand messaging.
• Monitor brand performance and adjust strategies as needed to improve brand perception and market share.

Content Development

• Create and manage a content calendar that includes a variety of content types (blogs, articles, social media posts, videos, infographics, etc.).
• Develop engaging, high-quality content that resonates with our target audience and supports marketing campaigns.
• Work closely with digital marketing manager to optimize content for SEO to increase organic reach and visibility.
• Measure and analyze the performance of content initiatives and use insights to drive continuous improvement.

Campaign Management

• Plan and execute marketing campaigns that support brand objectives and drive customer engagement.
• Oversee the creation of promotional materials and ensure they align with brand guidelines.
• Collaborate with the sales team to develop content that supports sales enablement and customer retention.
• Manage budget allocation for content and brand initiatives, ensuring cost-effective execution.

What You'll Bring

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in marketing, with a focus on brand management and content development.
• Proven track record of developing and executing successful brand and content strategies.
• Strong understanding of digital marketing, SEO, and social media platforms.
• Exceptional writing, editing, and storytelling skills.
• Ability to analyze data and use insights to inform content strategy.
• Excellent project management and organizational skills.
• Creative thinker with a passion for staying ahead of industry trends.

Who We Are

Standex International Corporation is a diversified global manufacturing company operating in five segments which consist of our Electronics, Engraving, Engineering Technologies, Specialty Solutions, and Scientific divisions.

The company's market-leading manufacturing brands are recognized for quality and innovation. Our strategy is to drive growth and build larger industrial platforms by leveraging the combined strengths of our businesses to better penetrate current markets and to enter new geographic and vertical markets.

StandexElectronics is a worldwide market leader in the design, development and manufacture of standard reed switch-based sensor solutions and custom electro-magnetic components, including magnetics products.

We are a global team of problem solvers who can provide custom and / or standard solutions through our diverse and dynamic capabilities.

Our approach is to strategically partner with customers to conquer challenges and deliver reliable high-quality results through our engineering and components.

These parts serve an array of markets globally, and through our customer driven innovation - improve the overall performance and efficiency at which end products operate.

Equal Opportunity Employer. We consider candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status