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E-commerce Google Media Buyer ( Account Manager) at Activate Talent Remote Job a

E-commerce Google Media Buyer ( Account Manager) at Activate Talent Remote Job a

MediabistroMiami, FL, United States
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Company Overview

Company Overview : This client provides companies and agencies with innovative digital media buying and management solutions. We offer experience, strategy & results while developing your online advertising & marketing programs. Our goal is a simple approach to a complex landscape.

Summary of the Role

We are seeking a skilled and dynamic Google Media Buyer to join our team. The ideal candidate will have a proven track record in managing and optimizing Google Ads campaigns, with a deep understanding of Google’s advertising ecosystem. As a Google Media Buyer, you will be responsible for planning, executing, and analyzing paid media campaigns on Google platforms to drive results for our clients

Campaign Strategy and Planning

  • Develop comprehensive media buying strategies tailored to client goals and objectives.
  • Conduct market research and competitive analysis to inform campaign strategies.
  • Create media plans and budget allocations based on client requirements and industry trends.

Campaign Management

  • Set up, manage, and optimize Google Ads campaigns, including Search, Display, Shopping, etc.
  • Implement keyword research and audience targeting strategies to enhance campaign performance.
  • Monitor and adjust bids, budgets, and targeting to maximize ROI and meet performance goals.
  • Performance Analysis : Track and analyze campaign performance using Google Analytics, Google Ads, and other relevant tools.
  • Generate regular performance reports and insights to share with clients and internal teams.
  • Identify trends, opportunities, and areas for improvement to drive continuous campaign optimization.

    • Client Communication

  • Serve as the primary point of contact for clients regarding Google Ads campaigns.
  • Provide strategic recommendations and updates on campaign performance and progress.
  • Collaborate with clients to understand their needs and align campaign strategies accordingly.

    • Collaboration and Coordination

  • Work closely with the creative team to ensure ad creatives are optimized for performance and align with campaign objectives.
  • Coordinate with other media buyers and digital marketing specialists to ensure cohesive strategy execution.
  • Stay updated on industry trends and Google Ads platform updates to leverage new features and best practices.
  • Budget Management : Monitor and manage campaign budgets to ensure effective allocation and spending.
  • Analyze cost-per-click (CPC), cost-per-acquisition (CPA), and other key metrics to optimize budget efficiency.

    • Requirements

  • Must Haves :
  • Proven experience as a Media Buyer, Digital Marketer, or similar role with a strong focus on Google Ads.
  • Google Ads Certification (Google Ads Search, Display, and Video certifications preferred).
  • Proficiency in Google Analytics and other relevant analytics tools.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent communication and presentation skills.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Creative problem-solving skills and a proactive approach to campaign management.
  • Preferred Skills :
  • Experience with Google Tag Manager and other tracking tools.
  • Knowledge of SEO and content marketing strategies.
  • Familiarity with other digital advertising platforms (e.g., Facebook Ads, LinkedIn Ads) is a plus.

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    Media Buyer • Miami, FL, United States

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