Senior Manager, Digital & Demand

Better work begins at ShareFile

ShareFile is a place where you can stretch, grow, and make an impact every day. We move fast here, thrive in gray zones, and are committed to putting the customer first.

We value the whole you - your ideas, your inspirations, your aspirations, your initiative - and leadership gives us the space to explore and the feedback to help us grow.

And the best part? We do it all as a team. At ShareFile, we thrive as one. We always take care of each other because we succeed when we all succeed.

We help organizations deliver a modern client experience with secure, easy-to-use technology that streamlines document and client-facing workflows.

With more than 90,000 customers and 3 million licensed users worldwide, ShareFile empowers people to focus on the work that matters most and is dedicated to making working lives everywhere better, simpler, and more fulfilling.

Grow at ShareFile

So how can you contribute as part of the ShareFile team? We are searching for someone who can help us make a little magic for our customers and their clients every day.

We are looking for an innovative and strategic digital and demand marketing team leader to join our dynamic marketing team.

This role is ideal for a results-driven professional who excels in building growth strategies across diverse marketing channels, creating integrated marketing approaches, and collaborating closely with large sales organizations to drive measurable business outcomes.

This includes :

Lead the development and implementation of comprehensive demand generation strategies aligned with business objectives, leveraging various marketing channels including digital, content, events, and partnerships.

Utilize deep knowledge of the demand waterfall model to optimize lead generation, qualification, and conversion processes, ensuring alignment with sales goals and revenue targets.

Work closely with sales leadership and teams to understand pipeline needs, optimize lead handoff processes, and drive alignment between marketing activities and sales objectives.

Conceptualize and execute integrated marketing campaigns that span multiple channels and touchpoints, ensuring consistent messaging and impactful customer journeys.

Continuously monitor, analyze, and report on the performance of marketing campaigns and initiatives, using data-driven insights to optimize strategies and maximize ROI.

Mentor, coach, and lead a team of digital and demand generation professionals, fostering a culture of innovation, collaboration, and excellence.

Manage the digital and demand marketing budget effectively, allocating resources to maximize impact and achieve key performance indicators.

Stay abreast of industry trends, competitive landscape, and emerging technologies to drive innovation and stay ahead in the market.

Basic Qualifications :

Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).

10+ years of experience in digital / demand generation or related marketing roles, with a proven track record of building and executing successful growth strategies.

Expertise in understanding and implementing the demand waterfall methodology to drive pipeline growth and revenue.

Strong leadership skills with experience managing and developing high-performing marketing teams.

Experience working closely with large sales organizations, understanding their needs, and driving collaborative initiatives.

Analytical mindset with proficiency in data analysis, performance metrics, and reporting.

Excellent communication and interpersonal skills, with the ability to influence and collaborate across departments.

About Us :

Citrix and TIBCO recently merged to create Cloud Software Group, now one of the world's largest cloud solution providers, serving more than 100 million users around the globe.

When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done - from anywhere.

Members of our team will tell you that we value diverse lived experiences, passion for technology, and the courage to take risks.

Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap a moment of immense evolution and growth.

And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud.

Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination.

All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.

If you need a reasonable accommodation due to a disability during any part of the application process, please contact us at (800) 424-8749 or email us at [email protected] for assistance.