Sr. Manager, Product Marketing

We are looking for a self-starting, team-orientated, and passionate Senior Product Marketing Manager to drive and deliver innovative product marketing, including messaging, content, GTM strategy, and product-led growth strategy for Salesforce Foundations.

You will be a product and marketing expert, translating the needs of customers and sellers across marketing, sales enablement, product, and field teams.

You will be responsible for working cross-functionally with product, marketing, go-to-market, and sales teams to create messaging, positioning, content, go-to-market, and product-led-growth strategies grounded in user research and data analysis.

You will own a wide variety of initiatives that support product-led growth, pipeline generation, and help drive deals to close. Responsibilities & Impact :

• Build consensus, alignment, and engagement across Growth, Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success.
• Lead messaging and positioning strategy and execution for target personas in partnership with global Go-to-Market, Campaigns, Content, and Corporate Marketing teams.
• Be the product expert for stakeholders across product, marketing, and distribution for Foundations.
• Develop succinct and effective sales training materials (demos, training, FAQs, plays, competitive programs etc.), making it easy for non-technical sales to understand our products.
• Define and create high-quality content, while aligning to supporting marketing campaigns.
• Own key communications and updates to sales, press, analysts, and stakeholders.
• Create and produce content for Salesforce events such as World Tours, Dreamforce, webinars, and 3rd party events.
• Support and influence product-led growth initiatives, activation and adoption campaigns, and usage-based upsell / cross-sell plays.

Required Skills :

• 7+ years of experience in product marketing, industry marketing, or growth marketing.
• Strong written and verbal communication skills with the ability to present in front of executives, vendors, partners, and customers.
• Ability to strategize and craft compelling messaging.
• Phenomenal teammate with a proven track record leading and inspiring through influence.
• Hands-on experience building a range of marketing assets, including compelling positioning and messaging, succinct slide pitch-decks, demo videos, and event / webinar content.
• Pick up and lead new projects even in the face of ambiguity.
• Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.).
• Must be in a hub-based location with the ability to come in 3 days a week.

Preferred Skills :

• Experience working in self-service, product-led growth businesses.
• Expertise in Salesforce products.
• Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment.
• A natural collaborator.
• Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity.

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