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Job ID : 2616
Position Summary :
The Senior Brand Manager, US - Graco position is a critical leadership role at Newell Unit with P&L responsibility for Graco and leadership of the marketing function with a focus on delivering current year financial goals and preparing to deliver the upcoming year.
The ideal candidate will bring 8+ years of brand management and innovation leadership experience combined with proven ability to drive omnichannel growth in multiple sales channels.
Key Responsibilities :
- Assist leadership in building the annual brand plans by supporting with data, insights and reporting to help understand business performance and formulate actions for improvement.
- Lead initiatives that impact the Graco P&L statement and develop financial management skills.
- Demonstrated evidence of translating business priorities into brand objectives, strategies and plans. Understand how to effectively inspire and delight consumers through product performance, pricing and positioning.
- Lead market share and business reporting. Leverage all Newell data sources to understand brand health, identify winning and losing propositions quickly and make recommendations for initiatives to grow the business.
- Identify opportunities to grow the base business and lead the brand cross functional team to execute the plan in place to achieve growth targets with a focus on base business drivers (distribution, pricing, promotion, merchandising and advertising).
- Partner with category strategy and category development to build growth programs for retailers that simultaneously drive category growth and Newell brand growth.
- Strong cross functional leadership and proven success leading projects and delivering on time.
- Understanding of the eCommerce channel and ability to support media mix and assortment recommendations.
- Attract and retain top talent; Build a high performance team.
- Prior P&L management experience including complexity reduction, launching innovation to drive revenue and managing for margin growth.
- Develop omnichannel strategic plan identifying where to play and how to win. Design appropriate product assortments per channel with compelling key feature / benefit claims and partner with center marketing team to build winning assortments, SEO strategies, best in class PDPs, etc.
- Demonstrated success leveraging analytics to identify business growth opportunities and translating this into revenue or market share improvement.
Able to teach, mentor and grow junior marketers in their ability to leverage data for decision making.
- Able to leverage google analytics, search information, DTC metrics and other data sources to understand health of the business and make recommendations to drive business performance enhancements.
- Familiar with performance marketing. Able to utilize the data to check for progress against goal delivery.
- Work across the business units with all key functions Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal as well as centralized support teams to drive profitable sales for the Graco brand.
Required Experience / Qualifications :
- A four-year college degree, MBA preferred.
- 8+ years of brand management experience including deep marketing, innovation and general management experience.
- Proven ability in talent management; Ability to attract and retain top talent; Prior experience leading people and coaching for continued growth and success.
- Industry experience in CPG and hardlines, with proven ability to be successful with both.
- Prior demonstration of behaving as a Servant Leader of being a brand steward, building and implementing brand architecture and driving brand value across all consumer channels.
- Classical brand builder with strong digital marketing skills (DTC, eCommerce, Retailer Media Networks).
- Deep experience gleaning consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor / category actions to drive leadership brand sales.
- Proven success leading as a servant leader, seeking the input of the team while guiding everyone to be better at what they do and how they perform.
- Key leadership traits include empathy, integrity, accountability, resilience, vision, creativity and positivity.
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