Principal Data Scientist, Marketing

Our Mission

Healthcare should work for patients, but it doesn't. In their time of need, they call down outdated insurance directories.

Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill.

In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power.

Which means they are expected to accept the unacceptable.

Zocdoc's mission is to give power to the patient. To do that, we've built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans.

By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around.

In time, this will drive quality up and prices down.

We're 16 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.

Your Impact on our Mission

The Analytics team at Zocdoc is a fast-growing team of thought leaders and problem solvers. As a Principal Marketing Data Scientist, you will collaborate with stakeholders throughout the marketing teams to identify, structure and lead high priority analytics projects.

This role will not only combine a deep knowledge of various marketing channels and their nuances, but also a cross channel expertise and sharp business acumen to drive key business metrics.

You'll enjoy this role if you are...Passionate about technology and improving patients' livesThe kind of person who enjoys using data and analytics to solve different business problemsIntellectually curious and love thinking through complex questionsHighly action-oriented;

you identify and seize new opportunities with high energy and enthusiasmDynamic and work well in fast-paced environmentsYour day to day is...

Analyzing performance data to measure lift driven by our marketing effortsPartnering with our internal and external marketing team to recommend shifts in strategy by reading, understanding, and interpreting our marketing and internal dataForecasting and creating scenarios for existing and upcoming marketing initiativesLeveraging your knowledge of Python and / or R to build scalable solutionsDesigning, executing, and analyzing results from incrementality / lift studies and other A / B tests to refine understanding of marketing impact and inform optimizationPartnering with the data engineering team to ingest and structure the marketing data for future usageBuilding and fostering relationships with stakeholders across the organizationYou'll be successful in this role if you have...

7+ years of experience in marketing analytics, plus other analytics functions, strategy consulting, or investment banking3+ years of experience owning marketing attribution across multiple channels at a consumer technology companyFamiliarity with digital marketing or analytics tools / platforms (Google Analytics, Google Adwords, DoubleClick, Facebook, SA360, Tableau, Looker, Amplitude)Experience with MMM / MTA models and expertise with regression-based measurement approachesPassion for measuring performance for both digital marketing and offline marketing, conducting incrementality / lift studies, and running other A / B tests related to marketingExpertise in SQL as well as Python and / or RA BA / BS in a quantitative field such as economics, mathematics, statisticsAn MBA or MA / MS in a quantitative field is a plusEffective written and verbal communication skillsHumility.

You believe in treating all people with dignity and respect, regardless of title or tenureBenefits :

Flexible, hybrid work environmentUnlimited PTO100% paid employee health benefit optionsEmployer funded 401(k) matchCorporate wellness programs with Headspace and PelotonSabbatical leave (for employees with 5+ years of service)Competitive parental leaveCell phone reimbursementIn office perks including :

Catered lunch everyday along with snacksCommuter BenefitsConvenient Soho location

Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data.

Base salary offered is determined by a number of factors including the candidate's experience, qualifications, and skills.

Certain positions are also eligible for variable pay and / or equity; your recruiter will discuss the full compensation package details.

NYC Base Salary Range

$177,000-$239,000 USD

About us Zocdoc is the country's leading digital health marketplace that helps patients easily find and book the care they need.

Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online.

Providers participate in Zocdoc's Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience.

Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values.

Zocdoc is a private company backed by some of the world's leading investors, and we believe we're still only scratching the surface of what we plan to accomplish.

Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve.

In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better.

We're an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment.

Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.

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