Job Description
Job Description
Salary :
The Marketing Coordinator will play a key role in developing and executing tactical and day-to-day marketing functions including activities to drive product and service awareness, increase sales, and trade show coordination to support overall business goals.
This is an on-site position (Mon-Fri) with the expectation of working in our Milford, MA headquarters.
Responsibilities
- Support the execution of multi-channel marketing campaigns (digital, print, email, social media)
- Manage digital and physical marketing assets (collateral, swag, tradeshow materials, etc.)
- Work closely with Commercial team and collaborate with other internal teams on marketing ideas
- Coordinate with external vendors for conferences, web, digital marketing, and design
- Support inbound / outbound marketing lead generation activities
- Update website content and changes as requested
- Maintain CRM contact and company information
- Maintain calendar for conferences, vendor shows, and events
- Prepare marketing materials for conferences and events (packing materials, supply crate, banners, booth)
- Travel as needed to conferences, meetings, and trade shows (10-15%)
Education
- High School diploma or equivalent required
- Associate’s degree in a business-related discipline is a plus
Experience
- 1-3 years of experience in a marketing or business administration role, preferably in the life sciences or fast-moving goods business
- Proficient in Microsoft Office applications (Outlook, Excel, Word, PowerPoint, etc.)
- Ability to multitask and manage competing priorities in a fast-paced environment
- Strong communication and interpersonal skills
- Organizational skills and attention to detail
- Customer-focused mindset
Knowledge & Skills
- Ability to learn a content management system (CMS) WordPress. Experience is a plus.
- Ability to learn a Marketing Automation software - HubSpot preferred. Experience is a plus.
- Ability to learn a CRM software - HubSpot and / or Salesforce preferred. Experience is a plus
Physical Requirements
- Must be able to travel around building and lift at least 25 pounds
- Must be able to stand for extended periods of time (customer meetings, conferences, and events)
- Ability to physically pack, setup, and break down marketing materials (e.g. tradeshow booth)
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