Marketing Associate

Overview :

The following information provides an overview of the skills, qualities, and qualifications needed for this role.

We are seeking a dynamic and organized Marketing Associate to join our team. The ideal candidate will be a creative thinker with excellent communication skills, attention to detail, and a passion for anime and pop culture.

The Marketing Associate will play a crucial role in supporting the marketing team in executing email marketing campaigns, coordinating influencer marketing, and maintaining brand consistency across all marketing campaigns.

This is an exciting opportunity for an individual who thrives in a fast-paced environment and is eager to contribute to the success of our Good Smile Company US’ marketing initiatives.

Responsibilities :

• Build and schedule emails through marketing platforms such as Mailchimp.
• Monitor and report on the performance of email marketing campaigns, providing insights for optimization.
• Support marketing team with influencer marketing program to strengthen ties with our community and spread brand awareness.
• Assist in the development and execution of marketing campaigns across various channels including contests and fan campaigns.
• Create event and product announcement recaps.
• Work with Google Analytics team on SEO and asset approval.
• Collaborate with the content team to suggest engaging and compelling marketing materials.
• Proofread and edit content for accuracy, consistency, and adherence to brand guidelines.
• Conduct market research to identify industry trends, competitor activities, and potential opportunities for the company.
• Compile and analyze data to contribute insights for strategic decision-making.
• Work closely with cross-functional teams, ensuring effective communication and alignment of marketing initiatives with overall business objectives.
• Maintain open lines of communication with supervisor and provide regular updates on marketing activities.

Qualifications :

• Bachelor's degree in Marketing, Business, or a related field.
• 1-2 Years proven experience as a Marketing Associate or in a similar role.
• Must be proficient in Microsoft Office and / or Google Suite.
• Strong organizational and project management skills. Ability to use project management software is a plus.
• Excellent written and verbal communication abilities.
• Proficient in using marketing tools and content management systems.
• Knowledge of market research techniques and data analysis (Google Analytics).
• Express strong interest in anime, gaming and pop culture.
• Ability to multitask and prioritize in a fast-paced environment.
• Creative thinker with a proactive and collaborative approach.
• Willing to work weekend events and conventions with some need for travel.

While this job description is intended to be an accurate reflection of the duties involved in this position, the Company reserves the right to add, remove or alter the duties when business needs dictate.

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