Media Specialist, Paid Social

Position Purpose :

The Media Specialist coordinates and supports implementation of omni-channel media campaigns and tactics including supporting the execution and optimization of in-house digital media components of those campaigns. Responsibilities include implementation of campaign objectives, strategies and tactics, including trafficking of campaigns and reporting; and stewardship of media plans in conjunction with marketing goals. Position supports campaign activations and reporting on channels such as Meta, Pinterest, TikTok, YouTube, Reddit, Nextdoor, Snapchat, and Linkedin. Provides input toward and execution support for paid Test & Learn agenda. Key contributor to program tracking and timelines.

Key Responsibilities :

• 45% Campaign Management - Manage some components of digital media campaigns directly, including bidding, targeting, ad creation, analysis and reporting, etc. Support test & learn agendas
• 40% Paid Media Management - Support omni-channel paid media planning, buying and reporting for all programs and campaigns
• 15% Stakeholder Management - Organizational Alignment / Relationships; Build relationships with key internal and external stakeholders, including media and platform partners, agencies, etc. Document an utilize best practices

Direct Manager / Direct Reports :

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