DIRECTOR OF MARKETING

Vintage and Niagara's Finest Hotels are currently seeking a Director of Marketing to join our growing team!

Please make an application promptly if you are a good match for this role due to high levels of interest.

This is an exciting opportunity for an established leader who is looking to take their creative genius to the next level.

What you'll be doing :

• Planning and developing marketing and brand strategies for the company’s hotels, spas and restaurants.
• Create and execute an annual marketing plan.
• Create and manage marketing budget.
• Develop brand strategies.
• Conduct research on competitors and the market.
• Create social media content, post on social media and oversee the social media ambassadors.
• Comprehensive understanding of digital, print, radio, television (linear and streaming), and social media platforms.
• Ability to write press releases, radio scripts, and develop video & television storyboards.
• Ability to oversee photo shoots and video / television shoots.
• Update website as required.
• Identify and create new business opportunities.
• Adjust marketing plans based on customer trends and preferences.
• Coordinate with operations and sales departments to achieve the company’s objectives and produce effective strategies.
• Work with SEO partner to ensure goals and objectives are being met.
• Renew or revise existing contracts and memberships with various media and associations.
• Contact, coordinate and participate in media visits and interviews (print and televised).
• Coordinate media events and familiarization tours with the Vice President of Sales and Marketing.
• Act as Promotional Director for events.
• Develop, create and liaise with our external partners in the participation of partnerships and media relations.
• Maintain partnerships and goodwill gestures with external companies and associations; e.g., NOTL Chamber of Commerce, Newcomers Group, Shaw Festival, Niagara Falls Tourism and The Tourism Partnership of Niagara and Destination Ontario.
• Create Vintage Hotels & Niagara’s Finest Hotels print material.
• Create marketing presentations and support documents.
• Research government business development / marketing partnership funding opportunities; i.e., government programs.

What you'll bring to the team :

• Proven experience as a hands-on marketing director.
• Excellent organizational skills and ability to multitask.
• Social media skills a must.
• Experience is a must in the areas of radio, television, video, out of home and digital.
• Excellent communication and interpersonal skills.
• Thorough knowledge of web analytics.

What's in it for you?

• RRSP Matching and Benefits.
• Competitive Bonus Structure.
• Profit Sharing.
• Complimentary Meals each shift.
• Discounts on Hotel Stays, Restaurant Visits, Spa Services & Treatments.
• Tuition Reimbursement.
• Company Social Events and Recognition Programs.

While we encourage all interested candidates to apply, only those selected for an interview will be contacted.

Accessibility accommodations can be provided throughout the recruitment process upon request.

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