Digital Marketing Instructor - UCLA Extension

Digital Marketing Instructor - UCLA Extension

University of California Los Angeles

Requisition Number : JPF09481

UCLA Extension is considered one of the top programs of its kind, offering to more than 35,000 students per year approximately 4,500 classes and non-degree certificate programs to meet the professional development, continuing education, and personal enrichment needs of the full spectrum of nontraditional students as well as companies and organizations throughout and beyond the Los Angeles region.

Course / Program Description

The Internet, the digital revolution and the move toward an information-based economy are dramatically changing business and the way products are marketed and sold.

To be more successful in this "new marketing world," business people need to understand what is changing and how to use the new tools to their optimal advantage.

This course is for both veteran marketers who want to understand the new tools available through the Internet and those who are comfortable with Internet applications and the digital world but want to learn the marketing fundamentals as they apply to the Internet.

Job Description

A teaching position is now available for a Digital Marketing course. Qualified applicants possessing current knowledge and teaching experience in the following topic area(s) are encouraged to apply :

• Digital advertising and media planning
• Digital and media analytics
• Integrated marketing communications
• Content marketing
• Google ads
• Influencer marketing
• Strategic marketing
• Search engine optimization
• Social media

This course is delivered IN-PERSON. Candidates must be available to teach in person in Los Angeles.

Instructor Duties :

• Develop and / or update course syllabus in consultation with the UCLA Extension Program Director as assigned using approved syllabus template
• Prepare and deliver course materials and learning assessments in assigned format (in-person, online or hybrid)
• Utilize the Canvas Learning Management System as the course support platform for in-person courses and as the delivery platform for online and hybrid courses
• Communicate teaching objectives and specific learning outcomes to students and clearly outline the grading policies for the course
• Evaluate student achievement of specific learning outcomes and assign grades
• Post final student grades to the transcript system in a timely manner no later than 2 weeks after the last date of course meeting
• Respond to student questions and learning needs in a timely manner
• Communicate with Program Director, Program Representatives and Online Course Managers in a timely manner
• Stay current regarding the professional body of knowledge in the field of practice
• Participate in required orientations and instructor training programs
• Complete required administrative tasks in a timely manner including : completing all hiring paperwork; submitting updated quarterly syllabus;

posting bio and photo on the UCLA Extension website; signing quarterly contract; ordering required texts; communicating AV and classroom needs.

• Employ culturally competent teaching methodologies in the classroom inclusive of both domestic and international student populations
• Respond to student inquiries about final grades and consult with Program Director as needed
• Allow students to review their final exams / papers for up to 13 months following the last class session
• Use subject-matter expertise to impart knowledge to students and leverage additional resources appropriately to enhance the curriculum (i.

e. make arrangements for guest speakers, etc.)

• Design interactive and motivational classroom activities to fully engage participants and to reinforce student learning
• Update materials periodically, and regularly monitor course evaluations in order to make adjustments and improvements to the curriculum

General Employment Information

Employment as a UCLA Extension Instructor is dictated by contract terms and conditions. Please take the time to read the UCLA Extension Instructor Employment Policies .

For information on UCLA Extension instructor benefits , please visit Pay, Benefits, & Privileges .

Access, Equity, Diversity, and Inclusion (AEDI) is one of UCLA Extension's guiding principles. We strive to extend access to UCLA, our programs, and services to underrepresented communities and populations, while serving as a model organization for AEDI in the field of continuing higher education.

Committed to attracting and retaining diverse staff & instructors, UCLA Extension welcomes your experiences, perspectives, and unique identity.

To apply, please visit : https : / / recruit.apo.ucla.edu / JPF09481

The University of California is an Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status.

For the complete University of California nondiscrimination and affirmative action policy, see : UC Nondiscrimination & Affirmative Action Policy, https : / / policy.

ucop.edu / doc / 4000376 / DiscHarassAffirmAction

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