Market Research Associate Director

Wolters Kluwer is a global leader in professional information services that combines deep domain knowledge with specialized technology.

Our portfolio offers software tools coupled with content and services that customers need to make decisions with confidence.

Every day, our customers make critical decisions to help save lives, improve the way we do business, build better judicial and regulatory systems.

We help them get it right.

Who We Are : What We Offer :

What We Offer :

The Market Research Associate Director role offers growth potential opportunities, the ability to work collaboratively in an engaging team environment, a remote schedule, the invitation to present new and creative ideas and implement positive process improvements, and amazing benefits.

What You'll be Doing :

As our Market Research Associate Director, you will share your in-depth expertise in market research, to solve unique problems that have a broad impact on the business.

You will research market conditions; lead, analyze, and prepare recommendations in the areas of customer experience, product development, market / competitive opportunities, and go-to-market strategies to support sales and marketing activities.

The Market Research Associate Director will also lead projects or initiatives across lines of business to achieve milestones and objectives;

Exercise , foresight, and judgment in conceiving, planning, and executing on initiatives; Focus on providing the business with actionable market intelligence to better understand our customers and competitors to support a customer-centric / innovative culture and accelerate our growth.

We are looking for fresh ideas and perspectives, an outside-of-the box thinker, with a passion for making a positive difference in the organization, adding value, initiating and implementing process improvement, and a high level of excitement in sharing new ideas.

Someone located in NY with the ability to visit the office on occasion, to participate in team meetings, is preferred but not required.

If you're located outside of NY, travel to the office a few times a year is required. Working as a team, in-person, is important to us, as it helps drive our shared initiatives in the right direction.

Key Tasks :

Develop research methodologies to solve complex business challenges including but not limited to go-to-market strategy;

product strategy and how to structure our sales and service organizations using customer data.

Independently and in collaboration with senior team members, develop new enterprise feedback programs, as well as ad-hoc research projects.

Manage beginning-to-end execution, oversee project logistics, and engage in questionnaire design, survey testing, and data analysis & report creation (chart / table creation).

• Lead development and delivery of quantitative and qualitative questionnaires, interview and surveys to gain insight on market trends and new product concepts
• Work with customer experience champions within business units to develop the appropriate research to measure customer experience.

Collaborate with business leaders to understand the customer landscape and the business strategy to design and develop market research plans to guide data-driven decisions by the business leaders.

• Independently and in collaboration with senior team members, support and lead project management of the Voice of Customer program, one that incorporates both competitive benchmark and customer experience elements with a heavy emphasis on close-the-loop and actioning insights
• Analyze and interpret data to provide data-driven recommendations and deliver compelling presentations to stakeholders at all levels of the organization to influence senior-level professionals based on actionable insights.
• Help promote data-driven decisions by providing actionable insights and market intelligence when, where, and how it is needed.
• Bring in new market research best practices and toolsets to help modernize program and approach
• Ensure that Wolters Kluwer’s values and corporate standards of excellence are upheld.
• Perform other duties as assigned by supervisor.

You're a Great Fit if You Meet These Requirements :

• Education : Bachelor’s degree in Marketing Research, Marketing, Quantitative Marketing or Social Sciences (Psychology, Sociology), Statistics, or a related field of study with an analytic / quantitative / research focus
• Experience : A of 5 years of experience in primary market research
• Minimum of 4 years of experience implementing and managing an enterprise voice-of-customer program
• Hands-on experience with a voice of customer / enterprise feedback management platform such as Medallia, InMoment / MaritzCX, Qualtrics XM to include, but not be limited to, designing questionnaires to collect feedback at various touchpoints, dashboard designing for real-time insights reporting, and creating alerts for closed-loop actioning capabilities
• Keen understanding of survey programming and solid experience with program testing (programming experience not required).
• Must have experience on the client side (agency / supplier-only experience will not be considered)
• Demonstrated expertise in market and custom research methodologies (both qualitative and quantitative) and proven knowledge of the latest tools and techniques to capture, analyze, and disseminate actionable customer insights
• Very strong project management skills
• Proven expertise in questionnaire design
• Ability to formulate RFPs when working with 3rd party research vendors
• Proven expertise in synthesizing data from a wide variety of sources and highly skilled in analysis and insights-to-action reporting with a keen eye for visualization and strong ability to create executive-level presentations
• Some B2B market research experience strongly desired; experience with financial services and / or legal / compliance research also strongly desired
• Critical thinker and creative problem solver
• Outstanding project management skills and meticulous attention to detail
• Excellent professional writing and communication skills
• Proficiency in MS Office applications : Excel, PowerPoint, and Word
• Strong analytical capabilities including knowledge of / involvement with advanced statistical techniques; basic knowledge of at least one statistical software package (e.

g., SQL, SPSS, Alteryx) is not required, but a plus

• Eager to learn and enjoy working in a results- and client-oriented environment
• Ability to work both independently and collaboratively as part of a team
• Excellent at managing multiple projects / workstreams and priorities
• Ability to work in a fast-paced environment and able to meet tight deadlines with limited supervision; operates with a high degree of urgency and ownership to drive issues and tasks to completion
• Experience leading a high-performing team

We are an team that truly enjoys what we do and who we do it with. We play a key role within WK and assist in driving the daily success.

If you have a passion for making a true difference within an organization, while working alongside a genuinely caring and supportive team, we highly encourage you to apply. #Bethedifference