Talent.com
B2B & Industrial Content Marketing Manager

B2B & Industrial Content Marketing Manager

MediabistroHermitage, TN, United States
job_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

B2B Content Marketing Manager

INDUSTRIAL is a two-time Best Places to Work, four-time Inc. 5000 fastest-growing company, and an award-winning B2B marketing agency dedicated to transforming how industrial and manufacturing brands connect with their audiences. We deliver integrated, high-impact marketing solutions that drive measurable results through our two core business unitsIndustrial Strength Marketing (full-service agency) and Industrial Studios (branded video, experiential, and manufacturing-focused production).

We are seeking a Content Marketing Manager who is both a seasoned leader and a skilled writer, capable of building, managing, and expanding a team of full-time and contract content creators. If you thrive on blending creativity with data-driven insights to shape the future of industrial marketingand have proven B2B content marketing experience, preferably with industrial brands or B2B organizations (either in-house or at an agency)we'd love to meet you.

Key Responsibilities

  • Collaborate with Leadership : Partner with the VP of Strategy, Account Directors, and other stakeholders to define robust content strategies tailored to B2B manufacturing and technical audiences.
  • Editorial Planning : Develop and manage comprehensive content calendars for websites, blogs, email campaigns, videos, podcasts, webinars, and social media.
  • Research & Discovery : Conduct industry research, content audits, competitor analysis, and SME (subject matter expert) interviews to ensure deep understanding of client markets.
  • Performance Metrics : Set clear KPIs (e.g., traffic, engagement, conversions) and leverage analytics tools to measure success and guide data-driven improvements.

Team Leadership & Expansion

  • Build & Manage Talent : Recruit, mentor, and retain a growing team of content professionals (in-house and freelance) to meet evolving client needs.
  • Quality Oversight : Provide briefs, outlines, and direction for all deliverables (e.g., blog posts, white papers, brochures, social posts). Review drafts to ensure brand consistency, technical accuracy, and flawless execution.
  • Process Optimization : Refine templates, workflows, and collaboration tools. Stay abreast of emerging content marketing technologies (including AI-driven solutions) to enhance efficiency and quality.
  • Resource Management : Forecast team capacity, manage budgets for freelance contractors, and propose strategic hires as needed to support business growth.

    • Content Creation & Execution

  • Hands-On Writing : Develop your own content for select clientsranging from blog articles and campaign landing pages to longer-form pieces like white papers and eBooks.
  • Technical Storytelling : Translate complex, technical subjects into compelling narratives that engage B2B buyers, engineers, and industrial decision-makers.
  • Creative Collaboration : Work closely with the Creative Team and Industrial Studios to craft cohesive storylines, incorporate editorial graphics, and produce high-impact multimedia content (videos, live experiences, etc.).

    • Distribution & Optimization

  • Channel Coordination : Collaborate with Integrated Marketing and Media teams to distribute and promote content across multiple channels.
  • SEO Best Practices : Implement on-page SEO and keyword strategies to maximize visibility and lead generation.
  • Performance Analysis : Track content performance using analytics platforms. Identify trends, report on key insights, and recommend adjustments to improve ROI.

    • Innovation & Thought Leadership

  • Emerging Trends : Experiment with new formats and platforms, championing continuous improvement and innovation in content marketing.
  • Strategic Influence : Support the VP of Strategy with persona development, brand positioning, and broader marketing strategy endeavors.
  • Industry Expertise : Serve as a subject matter expert on industrial / manufacturing marketing, sharing insights and best practices internally and with clients.

    • Qualifications

  • 5+ years of content marketing experience, preferably in B2B, industrial, or manufacturing-focused sectors.
  • Demonstrated success in multi-channel content strategy, from ideation to post-campaign analysis.
  • Exceptional writing and editorial skills, including interviewing technical SMEs and crafting clear, engaging copy.
  • Proven track record of building and managing creative teams and freelance talent, with strong leadership and mentorship capabilities.
  • Proficiency in SEO principles, analytics tools, and marketing automation platforms.
  • Strong organizational and project management skills, with the ability to prioritize competing deadlines.
  • Familiarity with AI-driven content tools and openness to integrating new technologies into the content development process.
  • Experience working in-house or at an agency serving industrial brands or B2B organizations is highly desired.

    • Why Join INDUSTRIAL?

  • Make a Meaningful Impact : We exist to help industrial and manufacturing businesses grow, and you'll be instrumental in crafting the stories that fuel their success.
  • Team-Centric Culture : We're dedicated to fostering a positive work environment where everyone feels supported, challenged, and empowered to do their best work.
  • Opportunities for Growth : Continuous learning is critical. You'll have access to ongoing professional development, leading-edge marketing tech, and mentoring from top industry leaders.
  • Work with Purpose : As marketers and makers, we combine creativity with hard-earned insights to help real-world industrial businesses thrivehelping them be better marketers and sellers of their products and services.
  • Award-Winning Workplace : Beyond being recognized as a two-time Best Places to Work and four-time Inc. 5000 fastest-growing company, we believe in having fun, celebrating wins, and supporting each other along the way.
    • serp_jobs.job_alerts.create_a_job

    Content Marketing Manager • Hermitage, TN, United States

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    Retail Manager in Training Full Time - Springfield

    Retail Manager in Training Full Time - Springfield

    Sun Tan City - STC Management Group, LLCSpringfield, TN, US
    serp_jobs.job_card.full_time +1
    Disability (Short term & Long Term).FREE TANNING, SPRAY TANNING, AND WELLNESS SPA SERVICES!.Special deals for friends & family members too!. Sun Tan City is one of the largest.Its the corner...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Manager, Sales and Marketing

    Manager, Sales and Marketing

    Sinclair Broadcast GroupNashville, TN, US
    serp_jobs.job_card.full_time
    This Job Description May Cause Extreme Excitement and Career Growth At AMP Sales & Marketing Solutions, we believe a great workplace isn't just something we say — it's something you can feel when y...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Marketing Manager

    Marketing Manager

    CompassusBrentwood, TN, US
    serp_jobs.job_card.full_time
    The Marketing Manager leads the execution of key marketing initiatives that support company-wide growth, brand and operational strategies. This role manages multiple high-impact initiatives, ensurin...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Brand Ambassador

    Brand Ambassador

    PuroCleanHendersonville, TN, US
    serp_jobs.job_card.full_time
    PuroClean of Hendersonville is looking for a positive spokesperson to increase brand awareness and develop relationships. A PuroClean brand ambassador will develop and implement an annual marketing ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Content Creator

    Content Creator

    Sinclair Broadcast GroupNashville, TN, US
    serp_jobs.job_card.full_time
    We’re a fast-moving, idea-sparking, deadline-crushing content team embedded inside one of the most dynamic entertainment companies in the country. On the Agile Content Creation Engagement Team (ACCE...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    B2B & Industrial Content Marketing Manager

    B2B & Industrial Content Marketing Manager

    IndustrialHermitage, TN, US
    serp_jobs.job_card.full_time
    INDUSTRIAL is a two-time Best Places to Work, four-time Inc.B2B marketing agency dedicated to transforming how industrial and manufacturing brands connect with their audiences.We deliver integrated...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Financial Analyst - Menu Marketing

    Senior Financial Analyst - Menu Marketing

    Cracker Barrel Old Country StoreLebanon, TN, US
    serp_jobs.job_card.full_time
    Provides financial planning and analysis to support the Marketing department.The ideal candidate will play a key role in driving financial insights, optimizing profitability, and supporting strateg...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Digital Marketing Manager (Contract-to-Hire)

    Digital Marketing Manager (Contract-to-Hire)

    IndustrialAntioch, TN, US
    serp_jobs.job_card.full_time
    INDUSTRIAL, a growing industrial B2B marketing organization, is looking for a contract-to-hire Digital Marketing Manager to create, activate, and optimize a strategic marketing roadmap for our fami...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Marketing Manager (Brentwood)

    Marketing Manager (Brentwood)

    CompassusBrentwood, TN, US
    serp_jobs.job_card.part_time
    The Marketing Manager leads the execution of key marketing initiatives that support company-wide growth, brand and operational strategies. This role manages multiple high-impact initiatives, ensurin...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    IT Project Manager SR

    IT Project Manager SR

    Dollar GeneralGoodlettsville, TN, US
    serp_jobs.job_card.full_time
    Project Management Office Function.Responsible for building and managing the project management office function for IT.Coordinates all the project management and project governance efforts involvin...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Posting Job Business Manager, Own Brands

    Posting Job Business Manager, Own Brands

    Advantage Sales and MarketingGoodlettsville, TN, US
    serp_jobs.job_card.full_time
    We build people, brands and businesses! We are looking for a dynamic Business Manager to join one of our account teams.Reporting to a Senior Business Manager or Director, this position is responsib...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Project Manager, ParcelFranklin, TN or Remote

    Project Manager, ParcelFranklin, TN or Remote

    Designed Conveyor SystemsFranklin, TN, US
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    As a Project Manager, you'll be the person our customers think of when they think of us, and we know they'll think highly of you because you'll be the partner they trust to bring their project to l...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    Marketing Content Specialist

    Marketing Content Specialist

    MediabistroNashville, TN, United States
    serp_jobs.job_card.full_time
    The DPR Family of Companies Content Specialist will hold a pivotal role uniting journalism, public relations and marketing skills to surface, develop and promote compelling stories and content abou...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Day Shift RN – Educate, Empower, and Improve Outcomes

    Day Shift RN – Educate, Empower, and Improve Outcomes

    Southern Health PartnersPleasant View, TN, United States
    serp_jobs.job_card.full_time
    RN Chronic Care – Weekdays Only, Nights & Weekends Free!.Robertson County Jail | Mon–Fri, 8 AM – 4 : 30 PM | Full-Time.Ready to truly make a difference?. Help patients manage chronic conditions, impro...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Quality Manager - Pressure Sensitive Technology

    Quality Manager - Pressure Sensitive Technology

    multi-color-corporationElkton, KY, US
    serp_jobs.job_card.full_time
    Build your Career with an Industry Leader.As the global leader of premium labels, MCC helps brands stand out in competitive markets and inspire positive consumer experiences.Backed by over a centur...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Content Marketing Manager

    Content Marketing Manager

    MediabistroNashville, TN, United States
    serp_jobs.job_card.full_time
    If you are an internal associate, please login to Workday and apply through Jobs Hub.The Content Marketing Manager is responsible for data-driven content strategy to drive optimal user experience a...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    E-Commerce Product Merchandising Assistant

    E-Commerce Product Merchandising Assistant

    Marie Nicole ClothingGallatin, TN, US
    serp_jobs.job_card.full_time
    E-Commerce Product Merchandising Assistant Job Description.Founded in 2017, Marie Nicole Clothing sells adorable, comfortable, and high-quality children’s clothing at surprisingly affordable ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Project Manager

    Project Manager

    Tech DigitalGoodlettsville, TN, US
    serp_jobs.job_card.full_time
    Should work on L2 Production support critical customer applications.Manage 24X7 L2 Support team from offshore.Define and communicate the application support policies, procedures and SLA to the rele...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30