Senior Account Strategist, LinkedIn Advertising (Remote US) Job at Abe in Orlan

MediabistroOrlando, FL, United States

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Overview

Join to apply for the Senior Account Strategist, LinkedIn Advertising (Remote US) role at Abe. Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. This role reports to the Associate Director and is a crucial part of the social media team. The Senior LinkedIn Strategist works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. You will gain experience creating high-performing LinkedIn strategies for B2B businesses and have the opportunity to be on the ground floor of a fast-growing specialty agency.

Responsibilities

Oversee and lead a collection of Social Media accounts
Serve as direct support to client contacts
Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
Build strategies for clients each quarter
Create, maintain, and optimize budgets for paid media campaigns
Provide fractional support for internal marketing in support of a boutique agency within Directive
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Responsible for personal productivity and utilization
Work directly with Associate Director to ensure internal and client goals are achieved
Understand the value of Programmatic campaigns
Drive cross-sells, upsells and referrals via client relationships and professional network
Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

4+ years experience working at a performance / digital marketing agency, with hands-on experience supporting B2B clients

Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads

Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more

Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more

Ability to delegate to junior team members to ensure joint success

Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization

Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance

Ability to drive results and measure via OCT

Experience with audience segmentation by tier, job title etc.

Proven and measurable success with mid-market or enterprise accounts

Ability to translate and articulate strategy and tell stories with data

Equal parts competitive and curious; you’re a true problem solver

You live on the cutting edge of the industry, always looking for opportunities to grow and share

Ability to organize, prioritize and manage multiple projects simultaneously

You’re quality-obsessed and have not lost your soul for advertising

Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

You encompass our core values through every interaction; internally and externally

Effectively manage approximately five mid-tier and enterprise accounts

Meet and exceed department level KPIs, such as client growth and goal attainment. Core KPIs : client NSMs and Client Satisfaction scores

Build client trust and relationships that create consistent renewals

Cross-sell services that align with client goals and objectives

Clearly communicate results with client point of contact and executives

Exceptional decision making related to strategic direction for accounts

Benefits

Salary : The annual base salary range for this position based in the United States is $85,000- $95,000 USD with potential for bonus eligibility. This range is an estimate and may vary based on compensation practices, skills, and experience.

Medical, dental, vision plans, disability, and life insurance coverage for you and your family

Benefits to Support the Whole Person :

Mental - Access to certified therapists through Spring Health, membership to Headspace

Physical - Physical therapy through Omada, fertility support through Carrott, Aaptiv workouts, One Medical membership

Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave

Financial - Traditional and Roth 401(k) with a 3% company match

Bonus - Annual bonus based on tenure

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from anywhere in the US, with optional state-of-the-art offices in Irvine, CA. Global opportunities may be available where we have established businesses (Canada, the UK, Australia). You must have work authorization and reside in the relevant country for global locations. This role can operate 100% virtually from your home office. We collaborate via Zoom and Slack. You will need a laptop, access to required software, and reliable internet. Reasonable accommodations may be made for qualified individuals with disabilities.

Additional Information

At Abe, one of our core values is People First. We are committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Advertising Services

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