Senior Brand Manager

THE JOB

The Senior Brand Manager leads day-to-day relationship and activities of Live Nation’s strategic marketing partnership with our top corporate brands within our team’s portfolio of management.

They will be directly involved in maximizing the value of the client relationship and performance of client’s entertainment marketing programs with a focus on :

Client Relationship Service

Program Activation & Performance

Financial Performance, Budget Planning & Reporting

Team Management & Development

Innovation & Growth

WHAT THIS ROLE WILL DO

Manage a portfolio of clients across multiple categories

Continuously strengthen day-to-day client relationships through exceptional client service, detailed knowledge of client’s industry and business, impeccable program delivery and client

Establish and grow relationships with key client contacts outside of the day-to-day relationships

Develop and grow relationships with key Live Nation teams (i.e., Digital and social media, Promotions, Talent, Content Production, Legal, Finance, Research, etc.

to ensure the desired program delivery and results for clients

Support VP, Brand Director, Sales lead, Creative Solutions, and Integrated Marketing team, with developing strategic roadmap, creative programs, and business development / growth opportunities for key client relationships

When required, review and edit relevant deal points and contracts for potential client programs and actively work with Sales and Legal to complete contract process

Ensure delivery of contractual agreements including planning, execution, measurement, and reporting and proactively resolve any challenges with asset delivery

Serve as key point of contact for all client specific financials including overall profitability, projections, and program budgets, including tracking expenses and identifying savings

Lead key client meetings throughout the year, in-person and over phone i.e., mid-campaign reviews, end of year recap / renewal discussions, etc.

including development of presentations for meetings

Oversee for all on-site activities for venues, festivals / venue, custom events, artist experiences and hospitality programs including coordination with venue staff, festival production leads, and / or third-party activation agencies

Fully understand the Live Nation Digital ecosystem, and work directly with LN Digital Planning team to ensure all digital media programs are fully executed and optimized

Development and delivery of program recaps in a timely manner, with analytical business results and key insights to improve and grow the business

Assist clients in achieving ROI goals that will ensure maximum renewal opportunity

Explore marketing trends, emerging technologies, and best practices to add value to sponsorship programs

Support department wide development initiatives

Additional responsibilities as requested from Manager and / or Senior Management as requested

WHAT THIS PERSON WILL BRING

4+ years direct experience in brand management, client service, media or entertainment, and / or marketing consulting, advertising or activation agencies

Must have agency AND event experience, music industry experience a plus

Record of success building, selling, and delivering innovative marketing programs with measurable results

Experience with marketing programs that blend physical and digital components preferred

Work with recognizable global brands preferred

Success working with cross-functional teams

Knowledge of consumer and market research with ability to implement into decision-making and management

Track record for developing and growing client relationships

Passion for excellence and executing high-profile marketing programs

Superior project management and organizational skills including managing multiple projects simultaneously

Excellent communication skills written, verbal and presentation

Ability to proactively identify potential problems and utilize sound decision making to implement the best solutions, relying on managers to provide input and solutions only when necessary

A proactive, collaborative team-oriented working style

Proven ability to work calmly and efficiently under pressure

Deep curiosity about emerging marketing trends and ability to integrate into client programs

Proficiency in Microsoft Office applications including Word, PowerPoint, and Excel

Strong passion for music, including knowledge of current / relevant artists and industry trends

Ability to travel 30% of time or more in season, often nights and weekends and occasionally without significant advanced notice

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa

BENEFITS & PERKS

Our motto is Taking Care of Our Own’ through 6 pillars of benefits :

HEALTH : Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)

YOURSELF : Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets

WEALTH : 401(k) program with company match, Stock Program

FAMILY : New parent programs & support including caregiver leave and baby bonuses, infertility support

CAREER : Tuition reimbursement, student loan repayment internal growth and development programs & trainings

OTHERS : Volunteer time off, crowdfunding network

Live Nation’s policy regarding vaccinations and masking related to a pandemic or other infectious disease control measures, acts of God, health and safety mandates and / or restrictions imposed by applicable local, state or federal governments has evolved over time.

Currently, we strongly encourage employees to be fully vaccinated from such infectious diseases for which vaccinations are available.

You are expected to follow Live Nation’s health and safety protocols and policies as they change from time to time.