Social Media Specialist Job at State Bank of Cross Plains in Madison

Overview

Are you passionate about storytelling, digital trends, and connecting with communities? In this role, you\'ll shape how our bank shows up online and in our neighborhoods. We\'re looking for a creative, social-media-savvy professional who thrives on building connections and driving engagement. As part of our marketing team, you\'ll lead social media strategy and content creation across Instagram, Facebook, and LinkedIn; manage posting schedules and campaigns that bring our brand to life; partner on community outreach initiatives that strengthen our local presence; and use analytics to measure impact and continually improve results. This is an opportunity to combine creativity with digital marketing skills to grow brand awareness, foster meaningful customer engagement, and make a real difference in how our bank connects with people.

Responsibilities

• Develop and implement social media strategies to promote our bank\'s events and services, share financial and fraud educational information, and engage with our communities.
• Develop, maintain, and monitor bank social media presence across platforms.
• Create and maintain social media calendars; develop and schedule social media posts.
• Develop thought leadership tools that demonstrate the experience of our bank\'s associates.
• Research tools and products to boost our bank\'s social media presence.
• Monitor community engagement and online reviews / profiles (Facebook, Instagram, etc.).
• Create (or collaborate on) graphics, video, and copy; monitor trends and leverage timely content.
• Engage with our communities (comments, DMs); analyze metrics and adjust strategy accordingly.
• Collaborate with marketing, design, and other teams; manage paid social campaigns (if applicable).
• Promote, attend and cover bank and other community events.
• Other responsibilities : assist with other Marketing needs as assigned; direct customer satisfaction research and non-customer brand awareness research.

Qualifications

Employment details

EEO statement and accommodations : The State Bank of Cross Plains values a diverse workforce and is an Affirmative Action / Equal Opportunity Employer. Minorities, Females, Veterans and Individuals with Disabilities are encouraged to apply. Reasonable accommodation to apply for or perform a job is provided. If accommodations are needed, contact Human Resources at (608) 849-2700 or email us.

Application instructions : Apply Online : ipc.us / t / A8FEE965888448B2

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