Social Media Coordinator & Content Creator

DEPARTMENT : Marketing

JOB TITLE : Social Media Coordinator & Content Creator

REPORTS TO : Associate PR and Content Director

FLSA STATUS : Exempt / Salary

SALARY RANGE : $70,000-$80,000

SUPERVISORY ROLE : No

Job Summary :

We are looking for a creative and dynamic Social Media Coordinator & Content Creator to join our team. This role is ideal for a social media enthusiast passionate about capturing high-quality content at events and bringing our brand story to life across various platforms.

You will manage social media channels, create engaging content, and drive growth through creative strategies while being hands-on at events to capture photos, videos, and behind-the-scenes footage.

Key Responsibilities :

• Social Media Strategy & Management :
• Develop and execute social media strategies that align with brand goals and marketing campaigns in collaboration with our Associate Director of Creative Content.
• Manage daily posting, scheduling, and engagement on Instagram, TikTok, Facebook, and LinkedIn.
• Monitor social media and cultural trends, tools, competitor analysis, and applications to optimize performance continuously.
• Respond to comments and inquiries, engaging with followers promptly to foster community growth.
• Content Creation :
• Plan and execute content at company events, product launches, and other marketing initiatives.
• Capture high-quality videos, photos, and stories in real-time for social platforms.
• Edit photos and videos to create polished, brand-aligned assets for use across social media.
• Collaborate with cross-functional teams to ensure content aligns with brand messaging and promotional goals.
• Events :
• Attend and cover company events, including collection launches, collaborations, and trade shows.
• Work with the events and marketing teams to create a content shot list, rollout, and capture all necessary shots and footage.
• Live-post at events, showcasing behind-the-scenes moments, customer interactions, and critical highlights.
• Assist with the execution of event planning and event setup on site.
• Analytics & Reporting :
• Track social media metrics and prepare reports to measure the effectiveness of campaigns.
• Analyze engagement data, identifying trends and recommending adjustments to improve future content and campaigns.
• Collaboration :
• Work closely with the creative, marketing, and product teams to ensure content aligns with upcoming promotions and brand aesthetics.
• Partner with external vendors, influencers, and media outlets as needed.
• Manage and update internal and external influencer and editor sample requests as they come in, including packing and shipping all requests from our showroom promptly
• Photoshoots :
• Prepare and organize photoshoot samples and needed styling gear ahead of shoots, including steaming and packing
• Change the model according to the shot list on set into each look
• Execute any prepared social coverage on set in tandem with the editorial shot list

Qualifications :

• Proven experience as a social media coordinator, content creator, or similar role.
• Strong knowledge of major social media platforms (Instagram, TikTok, Facebook, LinkedIn, etc.) and their best practices.
• Experience in photography, videography, and content editing software (e.g., Adobe Creative Suite, Canva, Capcut).
• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Ability to multitask and meet deadlines in a fast-paced environment.
• Passion for social media trends, brand storytelling, and engaging authentic content.
• Ability to work flexible hours, including attending events after-hours or on weekends when needed.

Preferred Qualifications :

• Experience in event coverage or live content creation.
• Basic knowledge of social media analytics tools like Google Analytics, Hootsuite, or Sprout Social.
• A passion for the fashion, travel, and lifestyle industries.

SCHEDULE :

Employees are present at the office on a hybrid schedule and have the option to work remotely on Mondays and Fridays. This allows for a balance between in-person collaboration and the convenience of remote work.

Please note that the specific schedule may vary depending on the role and the nature of the work.

WORK ENVIRONMENT :

Inspiring Atmosphere : Our work environment is infused with creativity and inspiration, reflecting our brand's chic and elegant aesthetic.

From stylish décor to curated playlists, every detail is designed to ignite creativity and passion among our team.

Collaborative Culture : We foster a collaborative and inclusive culture where every voice is valued, and every idea is celebrated.

Our team members work together seamlessly, drawing inspiration from each other's unique perspectives to create innovative designs and memorable experiences for our customers.

Passionate Team : At the heart of our company is a team of passionate individuals who share a love for fashion, creativity, and excellence.

We are dedicated to our craft and driven by a shared commitment to delivering exceptional quality and service to our customers.

Positivity : Positivity and optimism are at the core of our work environment. We believe in fostering a supportive and uplifting atmosphere where positivity abounds, fueling our team's creativity, productivity, and overall well-being.

ABOUT US :

GIGI C is a modern collection of luxury swimwear founded in 2017 by then-16-year-old Gianna "Gigi" Caruso and her mother, Tina.

The company was built on the belief that a functional swimsuit should enhance your style never inhibit it. Since its launch in 2017, GIGI C has become a go-to brand for women seeking glamorous designs without sacrificing comfort and functionality.

Made from high-quality, luxurious European fabrics, each style goes through a rigorous fit process in the company’s Los Angeles design studio and is tested by Gigi to ensure unique style, glamorous lines, and durability.

GIGI C has since expanded into activewear with GIGI C Sport as well as loungewear.

BENEFITS :

• Competitive salary with opportunities for performance-based bonuses and comprehensive health insurance coverage
• Generous paid time off (PTO) policies, including vacation days and holidays
• Comfortable office environment with ergonomic workstations, kitchen facilities, and access to complimentary snacks and beverages

INCLUSION STATEMENT :

GIGI C is an equal-opportunity employer. We celebrate a diverse and inclusive workforce that reflects the communities we serve.

We believe that diversity of thought, background, and experience makes us stronger and more innovative. We do not discriminate against any employee or applicant for employment and comply with all applicable laws providing equal employment opportunities.

We foster a workplace where everyone feels welcome, respected, and valued. We are committed to creating a workplace where everyone can thrive.

The Company reserves the right to modify, amend, or discontinue any responsibilities and programs described herein as necessary to meet evolving business needs and objectives.

Any changes will be communicated to employees promptly to ensure transparency and clarity regarding their employment terms and responsibilities.