Senior Digital Marketing Specialist

Job Description

Job Description

Senior Digital Marketing Specialist

Location : Salt Lake City, Utah or Vancouver, BC

Position Type : Full-time, Salary

Reports to : SVP, e-commerce

As a Senior Digital Marketing Specialist, you will be responsible for developing and executing comprehensive digital marketing strategies to enhance the online presence and achieve business objectives.

This role involves managing and optimizing digital campaigns across various channels, including social media, search engine optimization (SEO), email marketing, and online advertising.

The Senior Digital Marketing Specialist stays abreast of industry trends, analyzes data to measure campaign performance, and identifies opportunities for improvement.

Collaboration with cross-functional teams, overseeing the implementation of digital initiatives, and staying updated on emerging technologies are key aspects of this position.

Strong analytical skills, creativity, and a deep understanding of digital marketing tools are essential for success in this role.

Your Impact as a Senior Digital Marketing Specialist :

Develop and execute digital marketing strategies for 3D content by ensuring targeted approaches align with business objectives and staying ahead of industry trends

Plan and oversee creation of engaging 3D content, implementing distribution strategies, and building brand authority by increasing audience engagement through valuable content

Planning and creating daily sales and additional flash sales as needed

Manage and optimize social channels, execute campaigns for increased visibility by enhancing brand presence, and drive traffic through effective social strategies

Implement Search Engine Optimization (SEO) strategies for improved visibility and performance analysis to improve search rankings and enhance the online presence of 3D content

Use analytics for campaign analysis and generate reports for optimization by providing data-driven insights, demonstrating ROI of digital efforts

Identify and build partnerships, collaborate for increased credibility, and expand reach through strategic partnerships by leveraging collaborations

Reviewing daily promotional pages to ensure accuracy.

You Contributions :

Strong attention to details

Quality assurance experience

Proven track record of managing and optimizing digital marketing strategies across various channels

Experience with SEO, social media management, email marketing, and online advertising

Strong analytical skills with the ability to interpret data and draw actionable insights

Proficiency in digital marketing tools and platforms, including Google Analytics, SEO tools, social media management tools, and email marketing platforms

In-depth knowledge of current digital marketing trends and best practices

Excellent project management and organizational skills

Creative thinking and the ability to develop engaging and innovative digital campaigns

Solid understanding of branding principles and the ability to maintain brand consistency

Excellent communication and interpersonal skills for effective collaboration with cross-functional teams

Bonus Skills and Abilities :

Previous copywriting experience

Experience creating reports in Lookr

Familiarity with web development and design principles is a plus

Relevant certifications in digital marketing, such as Google Ads Certification, HubSpot Content Marketing Certification, or others

Leadership experience and the ability to mentor and guide junior members of the digital marketing team